I personally didn't mind the look of the FJ. I thought it looked pretty decent and with a good grill guard it looked pretty nice. But I still would not have bought one because they wanted too much money for what you got and in 4WD trim the prices really took off when you could get the Wrangler for thousands less apples to apples.
Those prices, by the way, have not come down any. A quick peak at carmax revealed the following examples in this area.
2007 FJ 2WD, with 99K miles, $18,998
2007 FJ 2WD, with 99K miles, $19,995
2007 FJ 4WD, with 57K miles, $27,998
2007 FJ 4WD, with 81K miles, $21,599
To put that into perspective, a brand new 2015 Wrangler Unlimited 4x4 starts at $26,795. It is no wonder the FJ failed in my opinion.