I've seen the Swap Your Ride commercial twice, I've seen the new Montego.....er.....Sable commercial a few times.
I also think Ford needs to do pre-launch advertising for its new cars, especially the upcoming Flex!!
You dont have to show everything about the car in these 'pre-launch' ads --- just a few 'teaser' shots, get people to see/hear that theres a new Ford crossover/vehicle coming.
I can see it..........voiceover/text --"The new 2009 Ford Flex (while showing a backlit/silouhette -no pun intended- of Flex), the newest crossover from Ford....coming soon to a dealer near you."