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No, it's not contradicting anything. If you are leasing, the Lincoln at full MSRP will NOT be 'a LOT' cheaper than the $120K X7 M50i with 10% off. Go to the lease estimators on both websites - it will be an eye-opener. Lincoln's stronghold has always been leasing and they will need it on the Aviator as well. If the price is $300/month more than the German brands, they already lost the battle. The Navigator had hardly any competition. The market segment the Aviator will be in is a totally different story.

THIS!

I'm not saying it needs to be CHEAPER. The problem is as it stands right now, it is much more EXPENSIVE. Lincoln is marketing the Aviator as a competitor to the Audi Q7 and BMW X7. In order to make that happen, the price (and especially, the lease-offers) need to be competitive as well. You get 10% off the BMWs and you will be getting at least 6% off the Audi. On top of that, both are offering a loyalty bonus if you stay with the brand. Sorry, I just don't see how the line 'well, this is a Lincoln and you have to pay full MSRP' is going to fly very well. And although I've been loyal to Lincoln for many years, the claim that the Aviator is a 'better vehicle' than a $120K BMW X7 M50i is debatable. Better in what regards? If it's all about performance, I can assure you that the M50i will not come in second place.

Hmm, that would actually require some work in my garage. While I do have a free outlet available in the garage, my landscape lighting transformers (2x300W) are running on that same circuit. I will have to get an electrician to my home to see if he can set up a dedicated circuit. Standard 110v charging would be fine with me. If it can ce charged over night, that's all I need.

That only leaves better residuals and MF then. Without that, we are looking at $1,500/month for a 36/12 lease then. On a side note, that gets you into a fully loaded $120K BMW X7 M50i. If that's what Lincoln is planning, I wish them good luck - they'll need it.

And if I recall correctly, by using the 'conserve' mode, you can actually charge up to 75% of the battery without plugging in. So while you have to use the plug to get to 100%, there is no need to. It will be interesting to see what the actual MPG will be in pure hybrid mode, without any power from the plug. If acceptable, I might skip the charging station installation for now (would be nice if Lincoln would have an option to have that somehow included as an option with the vehicle purchase).

It will boil down to what the deals will be. The competition like the BMW X7 is already offering 10% off and right now, the lease-numbers on the Avi don't look that good. No matter how good the vehicle is, Lincoln needs to get a foot in the door with new customers. By charging as much as the Germans, they will have a problem if the discounts/incentives/lease deals don't make up for it. Right now, a fully loaded Avi ($91K) with 36/15 months is listed at $1,200/month with 10% down. If they want to be competitive, they will need to offer something that the customer can get this rate with 0 out of pocket (i.e. 6% off, 4K incentives or a better MF and residual). Otherwise, an equally priced or slightly more expensive X7 will be cheaper to lease - a red flag for Lincoln.

Based on what I read in the manual, I can confirm that.

Well, there are always exemptions to the rule. My daily commute to work takes me 7 minutes and only longer if there is a traffic-jam. However, my workplace is only 2.8 miles away from home. So in theory, I could get to work and back 3 days in a row without recharging or burning a single drop of fuel. My nearest supermarket is even closer. See, this might not be the norm but for me, the plug-in version makes a lot of sense and if I can still have 494 HP and 630 lb-ft. which I could not get on a regular hybrid, I'll take it!? Right now, I own a 2017 Audi Q7 3.0T. Gas mileage for my commute really sucks because I'm either stuck in traffic (stop&go) AND/OR can't get the engine up to optimal operating temperature due to the short commute which makes it even worse. The Audi costs me $1,350/month on my 36/10K lease (MSRP: $88K) and I don't think the Aviatator (MSRP: $91K) will cost me a dime more. For me, the plug-in concept is something new and while my mother is currently driving a 2017 MKZ Hybrid, the concept on the Aviator is totally different.

Leaves the question to whom they are supposed to expand their clientele by offering 25, 30 or even 50 miles instead of 18? And honestly, if you truly get the performance side story, the question of 18, 25, 30 or even 50 miles is a mood point.

Hmm, wondering if there is any reason why an Aviator with 494 hp and 630 lb-ft of torque should not match that time... Granted, the Avi is a bit bigger and probably heavier but after all, comes with 39 additional hp and 114 lb-ft of torque.

Thanks for the night-shots!? Interesting to see that they took a different approach on the interior lights than many of the Europeans. Instead of longer LED-light-stripes, Lincoln went with projection.

Ouch! My chin just hit the floor.⤵️ 494hp and 630lbs. is certainly more than expected. When they said 'more than 450/600', I thought 'yeah, 455/605'. In regards to battery-size: From DAY ONE, Lincoln said this would be focused on PERFORMANCE and NOT efficiency!

Thanks - certainly looking forward to your pictures! Could very well be that the Corsair picture is enhanced. It's from their press-release and the level of illumination does appear very bright/intense.

mustangchief, Since you already posted an image of the Avi at night of the center console, how does the rest look? Can it be compared to the Corsair? Corsair Illumination On the Corsair, the door pockets are illuminated and on the dash, the (wood)trim is illuminated as well. Thanks!

Great review! If you get a chance, post some pics of the interior illumination at night or in a garage. You will probably be the first on the entire web doing so...

The GT also has the air suspension standard - I would assume that also adds a little...

I just noticed that the numbers on Lincoln.com might have a similar issue. No matter if you pick the base model or the Black Label, it only shows you three different numbers: Regular RWD, regular AWD and GT. However, we all know that the base model without any options won't have the same weight as a base Black Label.

I could imagine that the upgraded seats are already an extra 100 lbs. - if not more...

Yup, it's already published on lincoln.com: Aviator Data If you click on "specifications" and scroll down, it gets you right there. I compared the "regular" AWD (4,897 lbs.) to the GT (5,678 lbs.) since that's AWD as well. The difference is 781 lbs. which I rounded up a little...?

The only thing in regards to acceleration/performance that "concerns" me a bit is the fact that the GT is about 800 lbs. heavier than the regular version.

Thanks - that's what I thought..

Do you think this is still up to date? I don't see the 2010 MKS outperforming the current MKZ 3.0TT AWD.

..and the fun part about the GT is that it's an absolute "sleeper". Nothing on the outside of this vehicle is screaming 450 HP/600 lb.-ft. torque at you - not even the wheels.? My favorite styling-combo - and it's a GT: Lincoln Aviator BL GT This looks like luxury - but you can't even guess the performance....

No problem - it was my fault for being too lazy to quote..?