50% of what total sales? I see people being priced out of the new car market or having to take out loans that are exceptionally long like 7 years. Last year, US new car sales were 13.75 million, the lowest since 2011, and a drop of more than 3 million from 2019.
When do sales bottom out and at what sales level? The longer it drops, the likelihood of manufacturers going out of business increases when combined with increased costs from transitioning to EVs. I see a very rough future for the industry.