joseodiaga4

Ford Motor Company revealed this week that it lost more than a hundred thousand dollars for every electric vehicle that it sold during the first quarter. Ford’s electric vehicle unit reported a $1.3 billion loss, amounting to a $132,000 loss per electric vehicle sold during the first three months of the year, CNN reported. The company saw a 20% decrease in sales volume and, because of low demand for electric vehicles across the industry, was forced to slash the prices of its electric vehicle offerings. Ford said that it expects its electric vehicle division to lose $5 billion this year, an increase of $300 million from the $4.7 billion loss that it suffered last year. “Americans don’t want EVs at levels Biden’s climate hysteria require,” businessman Andrew Puzder posted on X. “Ford’s EV Q1 losses soared to $1.3 billion — a ridiculous $132,000 per EV sold. All Ford’s profits came from combustion engine vehicle sales. Collectivist policies destroy prosperity.” The company announced earlier this month that it was delaying the production of two new electric vehicles and that it will instead focus on making more hybrid vehicles as consumer demand for electric vehicles continues to plummet. “Many companies rushed in too fast with E.V.s that were too expensive and there was not as much of a market for them as they thought,” Sam Abuelsamid, principal analyst for transportation and mobility at the research firm Guidehouse Insights, told the The New York Times. “That’s made it a lot tougher to sell those vehicles.” https://www.dailywire.com/news/ford-reports-staggering-loss-on-every-electric-vehicle-it-sold

So there is a problem in the dealers, lack of knowledge about the customers it seems. Price is always a factor but I think it is a bit less relevant in the luxury segment, for example, the Escalade and Range Rover each year are more expensive but these vehicles are selling vey well. IMO it is more related to the multiple recalls (reliability) and brand recognition because the latest product are good in paper but if they have problems it is going to be real difficult to get more sales.

yeah, but also the fact that sales are up can be a little bit deceiving because last year wasn't a good year in terms of sales. IMO is something to keep an eye on but as you say we need all the data. The thing is as you say, it seems to be driven by one vehicle, the Navigator, both the regular and L models are on the list. The other problem is if the stock is selling slow, Lincoln doesn't know their customers and started to manufacture models that aren't what the customers are going after

Maybe we do need more context but IMO it is a big problem. models aren’t selling, that could be a lot of factors but IMO is that Lincoln is sadly less relevant to consumers and also all the multiple recalls. The terribly slow update as you say isn’t helping

It might be time for alarm bells at Lincoln, says iSeeCars Lincoln landed the “top spot” among slow-selling brands, taking an average of 82.6 days to move inventory. Infiniti wasn’t much better, at 79.8 days, and Buick came third with 79 days to sell. Slowest-selling new cars of 2024 Lincoln: 82.6 days to sell Infiniti: 79.8 Buick: 79 Audi: 75.1 Ram: 69.7 Ford: 68.1 Dodge: 67.4 GMC: 66.6 Acura: 65.4 Lexus: 64.5 https://www.autoblog.com/article/slowest-selling-new-cars-2024/

I agree that a screen doesn’t make the interior, but considering that in this case the screen is that big, it kinda does. Also, I am not acting like that, I’m just saying that it doesn’t make any sense IMO to share the same screen layout. sadly we haven’t seen the Navi interior but it is very likely like the one on the Nautilus. aside from the vents, it seems very similar to the one on the spy pics, also take into account that now the rotatory shifter seems to be near the screen, in a position similar to the push bottom transmission from the Nautilus is. but as you say, let’s wait

Only the Expy is getting it? Or both (expy and Navi)

Yeah, that has been the case since 2003, but then again, why change it now? i think that people do care, IMO there are different segments but as you say, let’s wait for the releases.

but again, how do other automakers can but Ford doesn't? Also if Ford doesn't maintain the investment and further differentiation for the Navi, how will they accomplish more sales and greater volume? Also as Andrew says, the Nautilus got the coast to coast screen and there's no Ford counterpart yet. Materials and aesthetic is not enough, maybe it was 20-30 years ago but not anymore. If that was enough, don't you think that other automakers would do the same? Considering what you are saying, the Yukon and Escalade should have the same interior as the Tahoe, but that is not the case Agree, it makes no sense, everybody else that has a luxury brand debuts new tech on the luxury brand but as you say, it seems Ford needs to have the name get stuff.

I agree with you. It is really disappointing that the Expy is getting the Lincoln coast to coast screen. As you have said, nobody aside the Escalade is getting it so, I really don't understand the reasons here and it should have stayed a Lincoln exclusive feature. The coast to coast screen is pretty new and from what I have read it was well received so it makes less to share it with the non-luxury models.

hope so, the current LWB versions from both the Expy a Navi are shorter that the competition. The Navi seems to get a different tailgate design with the current plate at the bottom: not sure if it will get the split-tailgate design:

2025 FORD EXPEDITION FEATURES F-150, EXPLORER TOUCHES https://fordauthority.com/2024/04/2025-ford-expedition-features-f-150-explorer-touches-pics/

Agree, there was no need to tease it. IMO a miss opportunity to show something else that could help the company to reduce the noise about the delayed EVs

Agree. It is very weird the way they manage the Lincoln brand. They don’t keep the momentum going. If there aren't any EV is the near future, there needs to be something else for Lincoln aside refreshes

Agree but in that case why is Ford so behind for example GM in the full size SUV segment? It seems that Ford only can focus in one thing or max two at the same time.

Yeah but it is the 3rd time this products are delayed, couldn’t they have discovered it before? also you need a balance between the efficiency and the products because if not you are always going to find something new or an improvement to do and in that way you wouldn’t launch anything

Mercedes C-Class EV Is Shaping Up To Be Part EQS And Part Model 3 https://www.carscoops.com/2024/04/mercedes-c-class-ev-is-shaping-up-to-be-part-eqs-and-part-model-3/

AR Nav Night Vision Air Suspension Digital Rearview mirror A better surround view 360 camera

Agree, an improvement in those departments + better tech

I think the current frontend design looks better. the interior is improved. I hope the Navi gets a screen this size! It supposes to get the same interior style as the Nautilus

https://www.caranddriver.com/news/a60430279/2025-cadillac-escalade-v-refresh-spied/

Sad to read it, Hope it is not shelved. Maybe the current customers won’t go the EV route but this could be a way to attract new customers, specially in China, after all, from what I have been reading, almost all the new brands and products are EVs or Hybrids in China. Not having a EV or any Hybrid option in the last few years is one of the reasons Lincoln is not doing well anymore

Hope U760 is not cancelled So far we have only heard about the U759

Wasn't CD6 a complicated/conflictive platform that has generated many problems in the Explorer an Aviator? 🤔

Ok, but on what projects? The delayed EVs? we are not seeing anything new so far instead 🙃