.I.

The new Escalade is already here…. When willl be here the new Navi?

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You are wrong. The 3 EVs are on the same price band, the same customer target. Why? The Mach E has the same price as the new Capri and both have a slightly higher price than the EV Explorer. Why 3 vehicles with the same size and price? I can’t understand the Ford Europe strategy.

Maybe that is right for higher price cars from premium brands, not Ford . Even luxury brands are struggling selling EVs. Audi reduced the Belgium EV plant production from 120000 to 40000 annually, and will closed it in the near future because the EV sales are bad, very bad. Is a bad timing for Ford to present an expensive EV for Europe right now. Maybe the soon to be revealed electric Puma , if it will be priced accordingly with the brand and market, will be a better proposition.

I am European. I live in Spain. The problem with this car and the EV Explorer is the price. 50000€ is a lot of money for a mainstream medium size SUV. With that money you can buy a compact luxury Mercedes-Benz or BMW. The other problem is the EV charge infrastructure, that actually is a disaster. I don’t see a good future for Ford Europe.

Nice…

Come on, Jim. If you make a sedan or hatch as revolutionary and good as the 1st Gen Taurus or Focus, you will have and excellent car to make an excellent (and profitable) EV. Ford did it in the past, can do it again. P.S.: that picture of the Probe concept car is amazing. Something like that can do it very well today…

Another 50000€ EV SUV for Europe. There are not enough Europeans to buy all those expensive cars

Thanks God. But, maybe is too late . The former VW executive that served as Ford of Europe Chief until some months ago and returned to VW, already destroyed the company in this continent.

The overall shape is good for the segment. The details put it above all in the segment. Here some pics of the Stellantis B segment siblings… Citroen Opel Peugeot

In the truck segment, Ford is the best. The Raptors and the Broncos are desiderables, of course. But the thread is about sedans… and coupes or hatch’s.

You will see more velvet and others textiles to replace the leather in luxury cars in the near future. Italy is setting the course. This Lancia and the new Alfa Romeo Junior will be the trendsetters this year

I know the idea of “elegance” for the north American market buyer is a 3 ton F250 with a front end that resemble the Empire State Building facade… Here, in Europe, the tastes are different

Aspirational cars…. that's the key. Ford needs to produce cars that people desperately want to have for some reason, whether it's their style, their interior design, some technological feature or some innovative advancement. Now the new Lancia Ypsilon, from the Fiat family (Stellantis), is being launched in Europe. It is a compact hatchback based on others in the group (Peugeot 2008, Citroen C3), but with an exterior and interior design that attracts buyers looking for something different, innovative and elegant. I currently have a beautiful 2024 Mercedes-Benz CLA and, even though I love my car, I desperately want to buy that little Ypsilon! This is what a desirable car should be like... and Ford needs that. Some photos of the Lancia

Ford of Europe , that killed the Fiesta, Focus, Mondeo, Edge and Galaxie pretending the customers of those cars buy this new electric crossover, with a price that start at 51000€. With that money, I can buy a well equipped Mercedes-Benz CLA 4 door coupe or a GLA compact crossover. Ford of Europe is dead.