BORG Posted November 21, 2007 Share Posted November 21, 2007 (edited) Flex, Edge, Fusion, Focus, Verve....Verve fits in how again? It's the type of word that consumers have to hit the dictionary for, it makes no sense and sounds bizarre and goofy. I guarantee you that when Ford takes this to Focus groups in America, it will not cut it. Try something like the Ford Force, or any descriptive word that requires a little less ambiguity but is not as specific or prejudiced as "Fiesta". Edited November 21, 2007 by BORG Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted November 21, 2007 Share Posted November 21, 2007 Flex, Edge, Fusion, Focus, Verve....Verve fits in how again? It's the type of word that consumers have to hit the dictionary for, it makes no sense and sounds bizarre and goofy. I guarantee you that when Ford takes this to Focus groups in America, it will not cut it. Try something like the Ford Force, or any descriptive word that requires a little less ambiguity but is not as specific or prejudiced as "Fiesta". Oh, and "Force" works? Yeah. The Ford "FORCE", we'll cram it down your throat!!! You WILL like it!!! Oh well, at least force doesn't rhyme with perv. Ford Force... Yech. That's WORSE than Verve. ---- And for cryin' out loud, so now we're going by 'only dictionary words'? What of the GMC Acadia (place name---in Nova Scotia or New Brunswick or some other part of lower Canada), or the Buick 'Enclave'. How many people -don't- know what VERVE means but -do- know what ENCLAVE means? What about "Camry" or "Corolla"? What about "Civic"? How does "Civic" and "Accord" make any sense at all? What about "Econoline"? What the heck is that? Quote Link to comment Share on other sites More sharing options...
BORG Posted November 21, 2007 Share Posted November 21, 2007 (edited) Oh, and "Force" works? Yeah. The Ford "FORCE", we'll cram it down your throat!!! You WILL like it!!! Oh well, at least force doesn't rhyme with perv. Ford Force... Yech. That's WORSE than Verve. ---- And for cryin' out loud, so now we're going by 'only dictionary words'? What of the GMC Acadia (place name---in Nova Scotia or New Brunswick or some other part of lower Canada), or the Buick 'Enclave'. How many people -don't- know what VERVE means but -do- know what ENCLAVE means? What about "Camry" or "Corolla"? What about "Civic"? How does "Civic" and "Accord" make any sense at all? What about "Econoline"? What the heck is that? A word carries many rooted meanings and although the strict definition may not always be known, it has to imply positive messages or none at all. What is positive or evocative about Verve. Nerve....Perv...? That's different than Civic...which links to pride and civilized. And news flash, Econoline was pulled years ago. Camry and Corolla are imported names like Passat and Jetta....they mean nothing beyond the dictionary but have had years to define themselves. These words also have very little recognizable components that form their own meanings. Accord is a classic example in Marketing, a name that is taylored toward the old belief that consumers prefer products that promote the image of self determination and empowerment. Edited November 21, 2007 by BORG Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted November 21, 2007 Share Posted November 21, 2007 (edited) A word carries many rooted meanings and although the strict definition may not always be known, it has to imply positive messages or none at all. And your suggestion is "Force?" talk about 'many rooted meanings'.... BTW, most of us prefer the word 'connotation' to 'many rooted meanings'. Phonaesthetically, /v/ and /r/ are generally positive; unlike /kr/, /sl/, and /sn/ (crap, crud, crust, croak, creek, creep, slime, sludge, sloth, snot, sneak, snoop) which are quite negative. In common use, as initial sounds only "vicious" and "rancid/rotten" carry /r/ and /v/ sounds and thoroughly negative connotations--toss in 'retard' too, while you're at it (you also have such words as 'ribald' and 'risque', as well as 'vindictive', but those words are in somewhat narrower circulation, and are certainly not suggested by the word "verve", also such words as 'violent' and 'rebel' that have a decidedly, but not wholly negative bent). Even the word "Perv" tends to put most of its emphasis on the 'P' sound (say it to yourself--notice how you emphasize the 'p' sound to express the degree of your feelings, as opposed, for instance, to emphasizing the 'u' in huge). Verve probably tested well among US consumers. Besides, there's very little difference in sound quality between "Ford" and "Verve" Both begin with labio-dental fricatives, one ends with a labio-dental fricative, the other with a palato-dental plosive. Syllable structures are identical (consonant-vowel-liquid-consonant). Between the two names, there's almost a hint of both consonance and assonance, but the two words said together don't sound 'rhymy'. It's not the best name out there, but it's nowhere near as bad as you make it out to be. And it is certainly better than "force" Edited November 21, 2007 by RichardJensen Quote Link to comment Share on other sites More sharing options...
sullynd Posted November 21, 2007 Share Posted November 21, 2007 "Force"? Really? I'm no fan of "Verve" (as a name) but "Force" is decidedly worse. (Doesn't it belong on a toy yoda anyway) Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted November 21, 2007 Share Posted November 21, 2007 Insert Verve concept... Quote Link to comment Share on other sites More sharing options...
Watchdevil Posted November 21, 2007 Share Posted November 21, 2007 So when the Ford Flex is eventually redesigned will they call it the Reflex? Oh wait... They will let it die of neglect like the Crown Vic and Ranger... Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted November 21, 2007 Share Posted November 21, 2007 So when the Ford Flex is eventually redesigned will they call it the Reflex? Oh wait... They will let it die of neglect like the Crown Vic and Ranger... Yes, since we all know how keen Ford is to letting their latest products die of neglect. D3's refreshed? Check. CD3 refresh coming next year? Check. F-series refresh coming next year? Check. Mustang refresh coming next year? Check. Hell....the Panthers and Ranger are by far in the minority these days. Ford even put a new snout on the E-series of all things! We know even the neglected Ranger has a replacement due in the next couple of years. That just leaves the hopeless Panther to whither away..... Quote Link to comment Share on other sites More sharing options...
Ford Jellymoulds Posted November 23, 2007 Share Posted November 23, 2007 Auto Express posted some photos of the Fiesta this week that look simular to the Verve. Ford’s new Fiesta range has been caught being put through its paces by our spies, showing just how close the roadgoing car will be to Ford’s Verve concept. http://www.autoexpress.co.uk/news/spyshots...ord_fiesta.html Quote Link to comment Share on other sites More sharing options...
goingincirclez Posted November 23, 2007 Share Posted November 23, 2007 "Force"? Really? I'm no fan of "Verve" (as a name) but "Force" is decidedly worse. Indeed; it would be a Ford Farce for sure. Quote Link to comment Share on other sites More sharing options...
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