ice-capades Posted September 4, 2010 Share Posted September 4, 2010 September 2, 2010 To:All Ford DealersSubject:EFC0202316DC 2012 Boss Mustang Allocation StrategyThe New Boss 302 is back after a 40 year hiatus. This no-nonsense enthusiast track car is built for the street with the race track as its lab. The 2012 Mustang Boss 302 is set to become the best-handling Mustang ever offered by Ford. This purpose built vehicle is available in two trims for a limited run --Boss 302 & Boss 302 "Laguna Seca" package featuring a 440 HP Hi-Po 302 V8 Engine. Methods for Earning Allocation All Ford dealers will have the opportunity to earn a 2012 Boss 302 Mustang. There are two methods for earningx allocation: 1) Share of Nation Approximately 75% of the 2012 Boss 302 production will be allocated to the Ford dealers as a Share of Nation Those dealers that sell 75% of the retail Mustangs will participate in the Share of Nation allocation (retail Mustang sales % of Nation) -- through July, this is the Top 794 Mustang dealers 12 months of sales (October '09 - September '10) will be used to determine dealers participating in the Share of Nation. A dealers opportunity to increase share of nation allocation or inclusion in the Top 75% is increased with each Mustang sold through the end of September Each of the dealers participating in the Share of Nation is guaranteed at least one Boss 302 2) Lottery Those Ford dealers not participating in the Share of Nation will be entered into a Lottery for the balance of the allocation Each dealership participating in the Lottery will receive one chip (entry into the lottery) for being a dealer and one chip for each retail sale over the 12-month period (October '09 - September '10) Those dealers with ZERO Mustang sales over the last 12-month period will each receive one chip in the lottery No dealer will earn more then one Boss 302 through the lottery Note: The Laguna Seca Package will be allocated by a second lottery for all dealers earning a Boss 302 through Share of Nation or Lottery. To help manager customer expectations for ordering the 2012 Boss 302 Mustang, all 2011 MY dealer production guides will be communicated in early October. Dealers will be given their full year guide numbers along with the quarter(s) their unit(s) will be scheduled. This will enable dealers to manage customer expectations regarding availability and timing. Production is scheduled to begin in late January and will conclude in December 2011. Since it's unveiling on August 13th, the 2012 Boss Mustang has created a tremendous amount of excitement amongst our dealers and customers. It is our hope that this allocation strategy will support your efforts in providing customers with a clear understanding of this new and exciting best in class product. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted September 4, 2010 Share Posted September 4, 2010 Hello ADMs! Quote Link to comment Share on other sites More sharing options...
traxiii Posted September 7, 2010 Share Posted September 7, 2010 That is totally F'ed up. Ford is just shooting themselves in the foot in this weak market. If you can sell 10,000 BOSS Mustangs, sell them. At least make them available for order to whom ever wants one. Quote Link to comment Share on other sites More sharing options...
6t5frlane Posted September 8, 2010 Share Posted September 8, 2010 That is totally F'ed up. Ford is just shooting themselves in the foot in this weak market. If you can sell 10,000 BOSS Mustangs, sell them. At least make them available for order to whom ever wants one. I agree 100 percent. I can only imagine how the dealers will mark these cars up , leaving the average guy behind Quote Link to comment Share on other sites More sharing options...
atvman Posted September 8, 2010 Share Posted September 8, 2010 How many of these does Ford plan on building? Quote Link to comment Share on other sites More sharing options...
Deanh Posted September 8, 2010 Share Posted September 8, 2010 How many of these does Ford plan on building? dealers will be lucky to get two allocated for the year...theres a LOTTERY!............aaaaaaaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrg! Quote Link to comment Share on other sites More sharing options...
atvman Posted September 8, 2010 Share Posted September 8, 2010 This makes it sound like there will be less Boss 302s than there will be GT500s, which bothers me. I really, really want a Boss 302, but there's no way I'll be able to afford one until early 2012. By then, they will probably be all sold out. Unless they keep the model around for the 2013 model year or I get one off the used market, I'm probably SOL. Maybe the 2013 Mach 1 rumors will come true. Quote Link to comment Share on other sites More sharing options...
traxiii Posted September 8, 2010 Share Posted September 8, 2010 (edited) This makes it sound like there will be less Boss 302s than there will be GT500s, which bothers me. I really, really want a Boss 302, but there's no way I'll be able to afford one until early 2012. By then, they will probably be all sold out. Unless they keep the model around for the 2013 model year or I get one off the used market, I'm probably SOL. Maybe the 2013 Mach 1 rumors will come true. Maybe we'll luck out and they'll offer a track pack option with all the go fast goodies, but no stickers or BO$$ status for MY 2012 Job 2. I would add that option in a heartbeat, looking to buy late next year, hint, hint. Edited September 8, 2010 by traxiii Quote Link to comment Share on other sites More sharing options...
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