Dear Jim Farley...

[calypsocoral]

1) Regarding the latest Chevrolet Super Bowl Ad-- roll with the punches. Make a counter-advertisement with a mock-up of that last scene from Chevy's ad where the guys standing around with the Twinkies (the product of ANOTHER FAILED, BANKRUPT company, like GM) say "Where's Dave?"

 

"Dave didn't make it-- he drove a Ford."

 

Next scene: Show "Dave" bounding through the dirt and rubble in a 4-door SVT Raptor (6.2L, of course). Dave then finds a broken-down car amidst the rubble with several attractive women (of which there are NONE in the Chevy commercial) looking distraught, disheveled, and obviously needing a ride. Dave offers them a lift.

 

This should be followed by more gratuitous scenes of the Raptor bounding through more dirt, gravel, and rubble, with the occasional interior shot of the ladies getting comfortable in the Raptor's many interior amenities (this should be obvious, since GM can't make a decent truck interior to save their bailed-out hides), while enjoying their ride in the fast and highly-capable Raptor.

 

As he drops the ladies off at their destination, one of them leans over, says "thanks Dave!" and kisses him on the cheek.

 

And please, for the love of peat, play some music that isn't Barry Manilow.

 

 

2) In future advertisements, don't shy from Bailout references-- show the government (and union) thugs that you're not afraid, and you know America is in your corner. Many Americans are still royally-ticked that GM and Chrysler took our money and are still squandering it.

 

Make it tongue-in-cheek, of course, but don't shy away from it. If you want your products to come across as bold and daring, then your marketing branch cannot afford to be anything but.

 

Obviously, I don't expect government-sanctioned mouthpieces like NBC or ABC to go along with it-- so air it on channels that will (the Fox networks might, for example), or on the internet. Get the message out there somehow.

 

 

Anyway, long story short-- roll with the punches (don't act like a child by demanding networks to pull Chevy ads), show that 2 can play at that game, and DON'T BE A WIMP!

[akirby]

The best response from Ford is a Denis Leary voiced ad that proclaims the F150 superiority with facts and a quick snide remark about twinkies.

 

And run it 50 times on network shows for the same price GM paid for one SB ad.

[fordmantpw]

The best response from Ford is a Denis Leary voiced ad that proclaims the F150 superiority with facts and a quick snide remark about twinkies.

 

And run it 50 times on network shows for the same price GM paid for one SB ad.

 

And when viewers see it, they won't have quite as much alcohol in their systems...

[2b2]

The best response from Ford is a Denis Leary voiced ad that proclaims the F150 superiority with facts and a quick snide remark about twinkies.

 

And run it 50 times on network shows for the same price GM paid for one SB ad.

if I ran a dealership

I'd have ads offering a twinkie bonus for conquest trade-ins

or offer conquest trade-ins extra $$$ if they bring a "twinkie with their Twinkie truck"

:shades:

 

otoh

if GM had said "an import" instead...

[cloe15]

The best thing that could have happened to ford is that they stayed away from the bailout; this gave people great confidence in the ford product. Ford kept on trucking through the bad times and has made huge strides and I believe this has put them nicely above the competition.

[EdselBryantFord]

the best thing is, product! lets get some new models out there, and not a 90% or 110% versions of some other model.

F-100, bronco, ranchero, model A, station wagon, two door flex, courier, just throwing a few ideas out there

or a small lightwieght sports car weighing about 3000lb that is cheap

[ford4v429]

1) Regarding the latest Chevrolet Super Bowl Ad-- roll with the punches. Make a counter-advertisement with a mock-up of that last scene from Chevy's ad where the guys standing around with the Twinkies (the product of ANOTHER FAILED, BANKRUPT company, like GM) say "Where's Dave?"

 

"Dave didn't make it-- he drove a Ford."

 

Next scene: Show "Dave" bounding through the dirt and rubble in a 4-door SVT Raptor (6.2L, of course). Dave then finds a broken-down car amidst the rubble with several attractive women (of which there are NONE in the Chevy commercial) looking distraught, disheveled, and obviously needing a ride. Dave offers them a lift.

 

This should be followed by more gratuitous scenes of the Raptor bounding through more dirt, gravel, and rubble, with the occasional interior shot of the ladies getting comfortable in the Raptor's many interior amenities (this should be obvious, since GM can't make a decent truck interior to save their bailed-out hides), while enjoying their ride in the fast and highly-capable Raptor.

 

As he drops the ladies off at their destination, one of them leans over, says "thanks Dave!" and kisses him on the cheek.

 

And please, for the love of peat, play some music that isn't Barry Manilow.

 

 

2) In future advertisements, don't shy from Bailout references-- show the government (and union) thugs that you're not afraid, and you know America is in your corner. Many Americans are still royally-ticked that GM and Chrysler took our money and are still squandering it.

 

Make it tongue-in-cheek, of course, but don't shy away from it. If you want your products to come across as bold and daring, then your marketing branch cannot afford to be anything but.

 

Obviously, I don't expect government-sanctioned mouthpieces like NBC or ABC to go along with it-- so air it on channels that will (the Fox networks might, for example), or on the internet. Get the message out there somehow.

 

 

Anyway, long story short-- roll with the punches (don't act like a child by demanding networks to pull Chevy ads), show that 2 can play at that game, and DON'T BE A WIMP!

 

I like this idea- and completely agree!