Deanh Posted November 1, 2012 Share Posted November 1, 2012 There was something in the automotive press (maybe in Automotive News) a few months (maybe a year?) ago to the effect that Ford was reimbursing dealers for the time salesmen were spending on MFT training. IIRC, they said the training was helping a lot in improving the perceptions of Sync and MFT among customers. Then Automotive press knows more than every single sales person on our staff...OR heirachy is sucking it up....IMO, any MFT bonus's should go directly to the person demonstrating the product.... Quote Link to comment Share on other sites More sharing options...
akirby Posted November 1, 2012 Share Posted November 1, 2012 (edited) Then Automotive press knows more than every single sales person on our staff...OR heirachy is sucking it up....IMO, any MFT bonus's should go directly to the person demonstrating the product.... Filling The Gap“What we learned is that people wanted real one-on-one experience with an expert, and we didn’t have in place an infrastructure for dealers to do that,” she said. So Ford began awarding dealers a “technology-delivery allowance” to cover the cost of establishing and paying for dealership personnel and customers to learn all they needed to about MyFord Touch. “We’re encouraging them and supporting them in a way that allows them to offer classes, or one-on-one sessions, or even going to people’s homes to give them the one-on-one attention,” Moody said. http://www.autoobser...ford-touch.html Dealers complained to the auto maker about the length of time it takes to demo the car stereo/electronics system to customers and Ford responded with the $75 allowance. Some dealers have hired technology specialists to do the training or they have invested in training their staff. And….Ford is also giving dealers a $50 delivery allowance for every car sold with Sync. http://www.ceoutlook.com/2011/02/16/ford-doles-out-75-for-each-myford-touch/ $75 per vehicle is more than enough to hire a MFT/sync specialist. If you're not seeing it and they didn't hire anybody then the dealer is pocketing the $75. Edited November 1, 2012 by akirby Quote Link to comment Share on other sites More sharing options...
Deanh Posted November 1, 2012 Share Posted November 1, 2012 http://www.autoobser...ford-touch.html http://www.ceoutlook.com/2011/02/16/ford-doles-out-75-for-each-myford-touch/ $75 per vehicle is more than enough to hire a MFT/sync specialist. If you're not seeing it and they didn't hire anybody then the dealer is pocketing the $75. I will call out the "going to the persons house".....but I figured the delaer would be sucking it up.... Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted November 1, 2012 Share Posted November 1, 2012 I will call out the "going to the persons house".....but I figured the delaer would be sucking it up.... It's certainly feasible in some locations. We don't all live in Metro Orange County. Quote Link to comment Share on other sites More sharing options...
Deanh Posted November 1, 2012 Share Posted November 1, 2012 It's certainly feasible in some locations. We don't all live in Metro Orange County. true, but seriously, I cant afford to take 2 hours away from my office or phone, unless things are really slow...those two hours could equate to several lost opportunities....no win unfortunately...so even if I did get $75 for the delivery, doesnt make good business sense. Quote Link to comment Share on other sites More sharing options...
Deanh Posted November 1, 2012 Share Posted November 1, 2012 For that matter, the dealer could make it an apprenticeship program--if you want to sell cars, prove that you can deal with customers by teaching them to use MFT. we do, but FACT...human retention begins declining after 1/2 an hour......... Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted November 1, 2012 Share Posted November 1, 2012 Then Automotive press knows more than every single sales person on our staff...OR heirachy is sucking it up....IMO, any MFT bonus's should go directly to the person demonstrating the product.... I found a cached partial copy of an article from February, 2011, that mentioned it, but I can't find the original articles that I read at the time (I'm almost certain they were in Automotive News, but it could have been AutoWeek). The sales personnel wouldn't have noticed it, because, as I understood it, Ford was simply reimbursing the dealers for what the sales personnel were already being paid. Quote Link to comment Share on other sites More sharing options...
aneekr Posted November 3, 2012 Share Posted November 3, 2012 Top 10 most reliable "American" cars Small cars: Chevrolet Sonic Fuel-efficient hatchbacks: Chevrolet Volt Compact sports sedans: Cadillac CTS Upscale cars: Chrysler 300 (V6) Sporty cars: Ford Mustang (V6) Large SUVs: Chevrolet Traverse Midsized SUVs: Chevrolet Equinox (V6)/GMC Terrain (V6) Luxury SUVs: Buick Enclave Full-sized pickups: Chevrolet Avalanche Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted November 3, 2012 Share Posted November 3, 2012 And as CR milks every last drop of publicity out of their most well-known ratings, we are reminded that no organization is allowed to commercialize the results of Consumer Reports testing. Excepting, of course, Consumer Reports. 1 Quote Link to comment Share on other sites More sharing options...
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