MY93SHO Posted January 29, 2020 Share Posted January 29, 2020 https://jalopnik.com/jeep-dealers-are-really-slashing-prices-on-2020-gladiat-1841329936 My dealer is $4-5000.00 off on the 4 Gladiators they have. Also have 3 Rangers with the same discounts. Quote Link to comment Share on other sites More sharing options...
rperez817 Posted January 29, 2020 Share Posted January 29, 2020 Yes sir, these are good examples of what car dealers call department store pricing. The manufacturer jacks up the MSRP, then offers big factory to dealer or factory to consumer incentives, and finally dealers add in their own discounts. The idea is to give customers the impression they're getting a "deal", even if in reality they are spending too much. Pickup trucks in particular are well known for this approach to marketing and sales. Quote Link to comment Share on other sites More sharing options...
snooter Posted January 30, 2020 Share Posted January 30, 2020 Unusable bed length...i cant even get a dirt bike in there and have tail gate up.....if heep runs 2 door gladiator with usable bed length they will sell...as of now they can rust away at the dealer lot.... Quote Link to comment Share on other sites More sharing options...
630land Posted January 30, 2020 Share Posted January 30, 2020 All the above is why Big 3 abandoning cars. With a truck, can do the "high sticker, big discount" trick. So buyers can brag they got "$10k off sticker", and makers can still get big profits. 1 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted January 31, 2020 Share Posted January 31, 2020 Technically if they didn’t overproduce them, they wouldn’t have blow them out either like this. The real question is this just an end of year blowout with a couple thousand vehicles or did they completely screw up production numbers? Dont forget about the super low lease deals they had too. Blow out pricing will affect that too. 1 Quote Link to comment Share on other sites More sharing options...
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