silvrsvt Posted June 14, 2023 Share Posted June 14, 2023 https://www.motorsport.com/dakar/news/ford-announces-factory-dakar-rally-tilt-with-nwm-and-m-sport/10482590/ 1 Quote Link to comment Share on other sites More sharing options...
Hugh Posted June 14, 2023 Share Posted June 14, 2023 I'll be watching that! The support rigs racing to awesome! Quote Link to comment Share on other sites More sharing options...
tbone Posted June 15, 2023 Share Posted June 15, 2023 I agree. Ford’s involvement will give me incentive to check it out. Quote Link to comment Share on other sites More sharing options...
Chrisgb Posted June 15, 2023 Share Posted June 15, 2023 As a Ranger-isti, It's interesting and heartwarming that the effort is based on the Ranger rather than Bronco. Ranger sales worldwide dwarf Bronco sales, and maybe the heightened awareness of Ranger's off road chops will heighten awareness of the truck in this country. 1 Quote Link to comment Share on other sites More sharing options...
bzcat Posted June 16, 2023 Share Posted June 16, 2023 Dakar is primary marketing push for the ROW. Using Bronco wouldn't bring significant marketing return since Ford doesn't sell it where people who care about rally races generally live i.e. Europe Quote Link to comment Share on other sites More sharing options...
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