Ford Mustang Mach-E Gets Special Incentive for Dealer Staff

[ice-capades]

Ford Mustang Mach-E Gets Special Incentive for Dealer Staff

https://fordauthority.com/2023/08/ford-mustang-mach-e-gets-special-incentive-for-dealer-staff/

 

Following multiple rounds of price increases, the Ford Mustang Mach-E received a new lithium-iron phosphate battery pack for 2023 standard range models, which corresponded with a round of price cuts for the EV crossover. Since then, production of the Mach-E has ramped up significantly, which – coupled with a drop in demand – has led to a bit of an inventory glut. Thus, it was no surprise to see the Ford Mustang Mach-E get a round of discounts last month, and now, even dealer staff are receiving incentives if they purchase one as well, according to a memo recently seen by CarsDirect.

 

This new incentive applies to dealer employees that are eligible for the company’s D-Plan, which is a form of Ford Plan Pricing that offers some of the very best discounts available. As part of this new promotion, those employees can score a four percent MSRP discount on the Ford Mustang Mach-E, as well as a $2,500 cash incentive – otherwise known as “AZD RCL Cash” (A, Z, and D-Plan Pricing, plus Red Carpet Lease incentives) – now through September 4^th, 2023.

 

The only catch is that employees wanting to take advantage of this offer will have to pay a $375 fee, but otherwise, it seems like a fairly attractive deal. Opting for a fully-loaded Mach-E GT Performance Edition with its $70k MSRP would give eligible employees a discount of around $2,800 – plus the $2,500 bonus cash for a total of $5,300 off sticker.

 

Those eligible for the $3,750 federal tax credit could potentially save even more money when buying a new Ford Mustang Mach-E, not to mention those that live in states like California, which offer their own clean energy credits, which could save them thousands more off the purchase of a new EV crossover, too.

Edited August 14, 2023 by ice-capades
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[akirby]

So that still begs the question - did Ford force these standard range models on dealers or did the dealers order them because of the lower price point?

[ice-capades]

20 hours ago, akirby said:

So that still begs the question - did Ford force these standard range models on dealers or did the dealers order them because of the lower price point?

 

Probably a combination of the two. Part of the wholesale allocation for vehicles includes order restrictions related to restricted commodities which includes the extended range batteries. 

Edited August 15, 2023 by ice-capades