Slowest-Selling New Cars: Lincoln at the Top

[joseodiaga4]

It might be time for alarm bells at Lincoln, says iSeeCars

 

Lincoln landed the “top spot” among slow-selling brands, taking an average of 82.6 days to move inventory. Infiniti wasn’t much better, at 79.8 days, and Buick came third with 79 days to sell. 

Slowest-selling new cars of 2024

1. Lincoln: 82.6 days to sell
2. Infiniti: 79.8
3. Buick: 79
4. Audi: 75.1
5. Ram: 69.7
6. Ford: 68.1
7. Dodge: 67.4
8. GMC: 66.6
9. Acura: 65.4
10. Lexus: 64.5

 

https://www.autoblog.com/article/slowest-selling-new-cars-2024/

[akirby]

Need a lot more context to judge how bad it is.

[tbone]

Well, if it is simply that models aren’t selling and not other mitigating factors, I would argue that the terribly slow update/rollout of existing models isn’t helpful.

[joseodiaga4]

Maybe we do need more context but IMO it is a big problem.

models aren’t selling, that could be a lot of factors but IMO is that Lincoln is sadly less relevant to consumers and also all the multiple recalls.

The terribly slow update as you say isn’t helping 

[akirby]

4 hours ago, joseodiaga4 said:

Maybe we do need more context but IMO it is a big problem.

models aren’t selling, that could be a lot of factors but IMO is that Lincoln is sadly less relevant to consumers and also all the multiple recalls.

The terribly slow update as you say isn’t helping 

Yet Q1 sales are up 31% over last year and the new Nautilus is just trickling in.  Stop blindly believing statistics without all the data.  High inventory levels will I crease time to turn even with strong sales.  It could also be driven by one vehicle.  That’s why you need more context.

 

The inverse is time to turn could be super low because you can’t get enough vehicles and sales could be very low.

 

Or in stock vehicles are selling slow but many are doing special orders.

 

Lies, damn lies and statistics.

[joseodiaga4]

1 hour ago, akirby said:

Yet Q1 sales are up 31% over last year and the new Nautilus is just trickling in.  Stop blindly believing statistics without all the data.  High inventory levels will I crease time to turn even with strong sales.  It could also be driven by one vehicle.  That’s why you need more context.

 

The inverse is time to turn could be super low because you can’t get enough vehicles and sales could be very low.

 

Or in stock vehicles are selling slow but many are doing special orders.

 

Lies, damn lies and statistics.

yeah, but also the fact that sales are up can be a little bit deceiving because last year wasn't a good year in terms of sales. 

IMO is something to keep an eye on but as you say we need all the data.

The thing is as you say, it seems to be driven by one vehicle, the Navigator, both the regular and L models are on the list.

 

The other problem is if the stock is selling slow, Lincoln doesn't know their customers and started to manufacture models that aren't what the customers are going after

[akirby]

4 hours ago, joseodiaga4 said:

 

The other problem is if the stock is selling slow, Lincoln doesn't know their customers and started to manufacture models that aren't what the customers are going after

Lincoln only builds what dealers order although they can dictate some product mixes.  So it’s more likely dealers aren’t ordering correctly.  
 

But don’t forget price.   Mach-e was selling poorly until they lowered the price.  Things like that are temporary.

[joseodiaga4]

4 hours ago, akirby said:

Lincoln only builds what dealers order although they can dictate some product mixes.  So it’s more likely dealers aren’t ordering correctly.  
 

But don’t forget price.   Mach-e was selling poorly until they lowered the price.  Things like that are temporary.

So there is a problem in the dealers, lack of knowledge about the customers it seems.

 

Price is always a factor but I think it is a bit less relevant in the luxury segment, for example, the Escalade and Range Rover each year are more expensive but these vehicles are selling vey well.

IMO it is more related to the multiple recalls (reliability) and brand recognition because the latest product are good in paper but if they have problems it is going to be real difficult to get more sales. 

[akirby]

56 minutes ago, joseodiaga4 said:

So there is a problem in the dealers, lack of knowledge about the customers it seems.

 

Price is always a factor but I think it is a bit less relevant in the luxury segment, for example, the Escalade and Range Rover each year are more expensive but these vehicles are selling vey well.

IMO it is more related to the multiple recalls (reliability) and brand recognition because the latest product are good in paper but if they have problems it is going to be real difficult to get more sales. 

OK the sky is falling.  Got it.