Agree it’s difficult to judge what makes an entry-level Tesla Model 3 a “luxury” car. It’s no doubt a nice car, but setting aside that it’s electric and it cost more, what exactly makes it luxurious? Brand image for now? The one I drove recently got me from one place to another, but I wouldn’t spend more solely because of its luxury or build quality.
When a BMW or Mercedes was compared to a Honda or Toyota, it was easy to see tangible differences that affected performance, ride, noise, etc. As BEV become more popular, I’m not sure Tesla will be able to claim “luxury” status in the traditional way. If anything, I can see where BEVs could become more of a commodity.