I love my Lincoln dealer, it's where I've always had my Escape serviced. In the absence of Mercury, and with limited Lincoln sales, they've essentially had to become a used car lot, which also sells Lincoln (And, fortunately for me, has an excellent service department). That's not a way to sell a luxury "experience" to those who would buy Lincolns.
I'm afraid Ford is going to end up driving them to sell to the local Ford Dealer (And as you may guess, there is a reason my Escape has only been serviced there once).