Moosetang

Amazing what a difference masks and contact tracing can make.

Autoextremist tomorrow will be 2,000 words worth of wailing and gnashing of teeth.

Clay model shot is interesting. I definitely prefer the finished product to this.

The styling definitely looks like it would fit in the Bronco family. But I guess we just have to wait and see.

Autoline interview with head of marketing for Bronco.

Looks bloody fantastic. I've had my disagreements with Ford design choices at times, but this one's already got a place in my heart.

Got no problem with Ford putting them in timeout for awhile. Not saying cut'em off forever, just make it plainly clear you expect better.

Overall, a good looking truck. But I just can't get there on the front. The pouty grill shape and huge headlight housings just don't work for me. Totally subjective, though, I'm sure plenty will love it. And I've been on the outside looking in since the 2-bar thing became the norm, so I clearly don't represent any large slice of the market.

Wall Street doesn't like the family control, the lack of aggressive union-bashing, and what they see as too much focus on the cars vs the profits. That likely never changes while Ford stays Ford (and modern Wall Street stays itself). So maybe it is time to do what once seemed like an oddball, fringe notion: have the family take the company private for a bit while it weathers this crisis and gets itself sorted so it can do so without needing to focus on dividends and beating quarterly profit forecasts.

I dearly love the Mach 2. Actually a bit surprised no kit car maker like Factory 5 ever made it a real thing.

Wasn't too long ago that certain fat radio hosts were screaming that the hole was a hoax and that it was our duty as Americans to use CFCs or some such. I swear, there would be pro-asbestos scarf and pro-lead fingerpaint websites today if there were any money in it.

Ford's wise to block Amarok in NA, the premium-trim truck models are a sorely-needed income stream and while VW's truck likely wouldn't be anywhere in the hunt for the segment sales crown it could absolutely take away a chunk of those premium sales. Ze Germans would have to put up quite an enticing deal to make that something Dearborn would agree to.

The company was waiting for the "perfect" reveal moment for Bronco and ended up getting caught waiting for something that will never come. They absolutely should not try to tie it to anything with the Pandemic, it should just release the videos they shot for the reveal and publish the specs.

I rather like the look, for what it is I think they did quite well.

I dont discount the possibility of "two Jims" or some of the other stuff in Pete's article, but the way he hand waves away any notion that Farley should get any credit for Ford of Europe's turnaround is a pretty big flag that his sources, and he, all have too much axe to grind. Let's not forget that Pete was positively glowing about Mark Fields taking the helm. I'm willing to give Jim a shot, even if he is a bit tyrannical, especially if HTT is there in the mix making sure the product is done right.