The main brunt of discussion is can Ford bring in a sub-F150 sized vehicle without cannibalizing sales of F150? I say yes, they can. prior to the introduction of Ranger as a separate line of trucks from F-series in the early eighties, Ford built a lighter duty version of F150 with smaller components and lighter GVWR and called it F100...I owned one (a 1980 model) and since it was built from the same basic structure as F150, it was counted in overall F-series sales....I believe Ford can re-visit this strategy and build a light duty truck off the F150 chassis, call it F100, nose from the Expedition, lower belt line for the box....etc, etc, etc...I would buy one in a minute if it got 25-30 MPG overall.....