Not a storied brand? Hmmm, lets see, the guy the created Cadillac, did so out of the bones of the first company Henry Ford created, then he sells Cadillac to GM and creates Lincoln...then Henry Ford buys Lincoln to slide it into his stable....interesting story indeed....
As for Cadillacs "world standing" , that was created by an ad agency....Cadillacs today are much more competitive against rivals such as BMW, Audi, Benz, et al and so will Lincoln as long as Ford keeps going in the right direction with Lincoln.....