jpd80 Posted February 20, 2007 Share Posted February 20, 2007 Most car shows are a waste of time, unless there's a show stopper deal most people aren't influenced to buy one way or another. The people I know buy mainly by cars word of mouth and some personal research, talking to neighbours, friends and work collegues we build up a case fore or against buying a particular cars. How many of us actually chose a short list of four or five cars from several brands? Most salesmen struggle in the face of well informed consumers who are prepared to walk. What Ford has to do is reconnect with private purchasers. Thatt takes time, particulalry when trust has been distroyed, no one wants to buy when the feel like they're gettin' scewed, usually the case with yap yap know it all salesmen. By comparison, our local Holden dealership is quite prepared to sit down and talk about their cars even when there's no immediate point of sale. Guess what, those Holdens are flying off the lot, people think the cars basically sell themselves but it's smart selling tactics. The really smart salesmen shut up and let the customer talk, only adding reinforcement when needed. Product gets customers through the door, it's the dealership that clinches the deal. Quote Link to comment Share on other sites More sharing options...
eddiehaskell Posted February 20, 2007 Share Posted February 20, 2007 Peter DeLorenzo had this to say - Daimler-Benz acquired Chrysler Corporation in 1998; Chrysler at that time was one of the world’s most profitable automakers, with a popular, critically acclaimed product line of cars, minivans, and trucks. Since acquiring Chrysler, Daimler-Benz has cut over 40,000 jobs; eliminated the company’s entry-level car; removed Chrysler Financial from Chrysler Group’s books; dropped the Plymouth division; chose several local CEOs who lasted only a brief time; boasted that they had lied about the acquisition being a merger; delayed the introduction of numerous vehicles; and saw the former company’s market share plummet. http://www.autoextremist.com/page6.shtml Quote Link to comment Share on other sites More sharing options...
MKII Posted February 20, 2007 Share Posted February 20, 2007 Most car shows are a waste of time, unless there's a show stopper deal most people aren't influenced to buy one way or another. I disagree. Most consumers will look at vehicles at a car show instead of going to the dealership showroom because of the slick fast talking arrogant salespeople. At a car show you can browse in comfort instead of an atmosphere of high sales tactics and pressure at a dealership. There has to be a product that intises the consumer even before he/she will visit the showroom, hence why auto shows are valid. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 20, 2007 Share Posted February 20, 2007 (edited) I disagree. Most consumers will look at vehicles at a car show instead of going to the dealership showroom because of the slick fast talking arrogant salespeople. At a car show you can browse in comfort instead of an atmosphere of high sales tactics and pressure at a dealership. There has to be a product that intises the consumer even before he/she will visit the showroom, hence why auto shows are valid. Whoops! Cultural difference. Our Aussie salesmen know the American hard sell doesn't work on us, people just leave. Pity your NA salesmen wouldn't take a leaf out of their book. Sorry for the confusion. Edited February 20, 2007 by jpd80 Quote Link to comment Share on other sites More sharing options...
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