rmc523 Posted October 16, 2007 Share Posted October 16, 2007 (edited) I came up with an idea for advertisements and was wondering what you all might think... Ad (typed or on tv) begins by saying... "At what point does quality begin....?" (then begins to tout different vehicles and their quality awards) Quality begins at the point of Fusion, which is....(insert quality award).... Quality begins on the Edge, which is the....(insert quality award).... Quality begins on the horns of Taurus, which is......(insert quality award).... Quality begins on the hitch of F-series which is....(insert quality award).... (then ends by saying)..............Ford....The definition of quality. Those examples above could be broken into separate ads, also the 'point of Fusion, on the Edge, horns of Taurus, hitch of F-series' intros or whatever you'd like to call them may be stupid, but that was my idea. What do you all think? Just an idea to try to get the word out that Ford = quality and is equal to Toyota. Edited October 16, 2007 by rmc523 Quote Link to comment Share on other sites More sharing options...
Mark B. Morrow Posted October 16, 2007 Share Posted October 16, 2007 I came up with an idea for advertisements and was wondering what you all might think...Ad (typed or on tv) begins by saying... "At what point does good (vehicle) quality begin....?" (then begins to tout different vehicles and their quality awards) Good quality begins at the point of Fusion, which is....(insert quality award).... Good quality begins on the Edge, which is the....(insert quality award).... Good quality begins on the horns of Taurus, which is......(insert quality award).... Good quality begins on the hitch of F-series which is....(insert quality award).... (then ends by saying)..............Ford....The definition of quality. Those examples above could be broken into separate ads, also the 'point of Fusion, on the Edge, horns of Taurus, hitch of F-series' intros or whatever you'd like to call them may be stupid, but that was my idea. What do you all think? Just an idea to try to get the word out that Ford = quality and is equal to Toyota. Not a bad concept. I am so tired of the Taurus campaign that relies solely on safety. It is a great family car with lots of room more than enough power and a huge trunk. Sell it as a family car by showing the features. Enough with the sappy safety ads. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 16, 2007 Author Share Posted October 16, 2007 Not a bad concept. I am so tired of the Taurus campaign that relies solely on safety. It is a great family car with lots of room more than enough power and a huge trunk. Sell it as a family car by showing the features. Enough with the sappy safety ads. I agree, tout ALL the vehicles features. Say it does all this stuff AND is the safest car in America. Safety won't sell a vehicle on it's own, while it's a very important factor, if people don't know anything else about the car, they may not become interested. Also, I believe my idea can be very FLEXible (pun intended). The ads wouldnt have to focus on just quality awards. It could be shifted to Edge's APEAL award, or the fact that Fusion, Edge, etc. (any product w/ the 3.5L V6) features one of Ward's 10 Best engines. Stuff like that... Quote Link to comment Share on other sites More sharing options...
Traveler Posted October 16, 2007 Share Posted October 16, 2007 (edited) Just do the "Have You Driven a Ford...Lately?" campaign again. It was a wonderfully successful ad package that worked. Done right, I'll bet it'll deliver again!!! Advertising is about repetitiveness and familiarity. People don't have that long of an attention span to do a lot of talking. Deliver the jingle at the proper time (timing is everything) in a commercial and follow up on billboards, newsprint and play the Ford jingle on the radio. Talk doesn't do that much. I can't remember a quarter of what is said in those dern Toyota and Honda commercials. Give 'em some action and the catchy little tune and you've planted the seed. Edited October 16, 2007 by Traveler Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 16, 2007 Author Share Posted October 16, 2007 Just do the "Have You Driven a Ford...Lately?" campaign again. It was a wonderfully successful ad package that worked. Done right, I'll bet it'll deliver again!!! Advertising is about repetitiveness and familiarity. People don't have that long of an attention span to do a lot of talking. Deliver the jingle at the proper time (timing is everything) in a commercial and follow up on billboards, newsprint and play the Ford jingle on the radio. Talk doesn't do that much. I can't remember a quarter of what is said in those dern Toyota and Honda commercials. Give 'em some action and the catchy little tune and you've planted the seed. A jingle like Ford's 'I like to live on the edge' commercials, or the 'ride it like a Ford' ads (maybe only a South Florida thing) of a while back. Quote Link to comment Share on other sites More sharing options...
Sixt9coug Posted October 16, 2007 Share Posted October 16, 2007 drop "good quality". simply refer to it as "quality". adding "good" to it just sounds ..... (ok I admit its a bad choice of words given this forum, but its how it sounds TO ME) ... like its trying to support mediocrity. "Quality" on its own sounds more confident and stronger. Ford makes quality vehicles. Ford makes good quality vehicles. To me, 'good quality' sounds weak. like they are trying to convince the audience of their point. like you are selling to them. "Quality" on its own sounds like you are just telling them. it sounds like it indeed is the fact. maybe im not being clear, but hopefully you can decipher my rambles. Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 16, 2007 Author Share Posted October 16, 2007 drop "good quality". simply refer to it as "quality". adding "good" to it just sounds ..... (ok I admit its a bad choice of words given this forum, but its how it sounds TO ME) ... like its trying to support mediocrity. "Quality" on its own sounds more confident and stronger. Ford makes quality vehicles. Ford makes good quality vehicles. To me, 'good quality' sounds weak. like they are trying to convince the audience of their point. like you are selling to them. "Quality" on its own sounds like you are just telling them. it sounds like it indeed is the fact. maybe im not being clear, but hopefully you can decipher my rambles. I understand what you mean. That makes sense. I'll change it, I like that better. Originally I had intended to say 'where does good quality begin and bad quality end?' ---thats where the 'good quality' thing came from, but as I said, I like the simple "quality" line. Good suggestion. :stats: Quote Link to comment Share on other sites More sharing options...
Traveler Posted October 16, 2007 Share Posted October 16, 2007 A jingle like Ford's 'I like to live on the edge' commercials, or the 'ride it like a Ford' ads (maybe only a South Florida thing) of a while back. Behind every successful TV or radio campaign there is either a nifty phrase or a catchy jingle that you don't forget. "Listen to the Heartbeat...of America". Chevy wore that one out as they did, "Like a Rock" and when I heard it...I thought of Chevrolet. "Where's The Beef" for Wendy's or "Yo Quero Taco Bell" delivered by the dog. The "I like to live on the Edge" played every night that American Idol was on last season and even had my 5 year old singing it. Choose the right tune and it will help sell your product. When you have children picking up your ad jingles, you're getting into the family household. Quote Link to comment Share on other sites More sharing options...
NLPRacing Posted October 16, 2007 Share Posted October 16, 2007 Just do the "Have You Driven a Ford...Lately?" campaign again. It was a wonderfully successful ad package that worked. Done right, I'll bet it'll deliver again!!! Advertising is about repetitiveness and familiarity. People don't have that long of an attention span to do a lot of talking. Deliver the jingle at the proper time (timing is everything) in a commercial and follow up on billboards, newsprint and play the Ford jingle on the radio. Talk doesn't do that much. I can't remember a quarter of what is said in those dern Toyota and Honda commercials. Give 'em some action and the catchy little tune and you've planted the seed. Lot of people have given up on Ford's for various reasons. This "Swap my Ride" thing is going in the right direction, but we need to get more people into a Ford and I think "Have You Driven a Ford...Lately?" would work. When people ride in my new Expy, my 7 year old F150, or my 6 year old Mustang, they are amazed how nice they are and how well they have held up. I always hear comments like "I never considered a Ford because my 10 year old, 250,000 mile Escort hand-me-down from my parents was a real unreliable POS". Judging by recent sales, I would say that many have not driven a Ford lately. Quote Link to comment Share on other sites More sharing options...
ANTAUS Posted October 16, 2007 Share Posted October 16, 2007 I have faith that Mullaly will resurrect the "Have you driven a Ford, lately?" Slogan only because lately, Ford has improved quite a bit, specially in quality and reliability. I'm guessing the current advertising company they have a contract with is wanting to be less adventurous and try to save the day with something original of their own...I'm still waiting.... Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 16, 2007 Author Share Posted October 16, 2007 Lot of people have given up on Ford's for various reasons. This "Swap my Ride" thing is going in the right direction, but we need to get more people into a Ford and I think "Have You Driven a Ford...Lately?" would work. When people ride in my new Expy, my 7 year old F150, or my 6 year old Mustang, they are amazed how nice they are and how well they have held up. I always hear comments like "I never considered a Ford because my 10 year old, 250,000 mile Escort hand-me-down from my parents was a real unreliable POS". Judging by recent sales, I would say that many have not driven a Ford lately. I've got it! Here's the new slogan.... "Have you Driven a new Boldly Moved Quality Ford...Lately?" Haha!! On a serious note though, my idea could be placed under a 'have you driven a Ford lately' campaign/slogan umbrella. Quote Link to comment Share on other sites More sharing options...
pcsario Posted October 16, 2007 Share Posted October 16, 2007 (edited) What do you all think? Just an idea to try to get the word out that Ford = quality and is equal to Toyota. This myth that "quality sells cars above everything else" has to die. The Malibu has consistently beaten the Camry for several years now. Unfortunately, that doesn't make it good enough, therefore, no one cares. The Bold Moves ads tried to do stuff like that in your post, but most of the products simply aren't tempting/superior enough to make the switch. You need to exploit the competition's weaknesses to make an impact... hard to do when you're far from leading most of the time. Anyway, I liked the tone and style Ford used in the bold moves ads, too bad they're going back to vanilla family crap now. Edited October 16, 2007 by pcsario Quote Link to comment Share on other sites More sharing options...
rmc523 Posted October 16, 2007 Author Share Posted October 16, 2007 This myth that "quality sells cars above everything else" has to die. The Malibu has consistently beaten the Camry for several years now. Unfortunately, that doesn't make it good enough, therefore, no one cares. The Bold Moves ads tried to do stuff like that in your post, but most of the products simply aren't tempting/superior enough to make the switch. You need to exploit the competition's weaknesses to make an impact... hard to do when you're far from leading most of the time. Anyway, I liked the tone and style Ford used in the bold moves ads, too bad they're going back to vanilla family crap now. But quality does play a part in a vehicle purchase. The media and thus, the American people still think that Ford doesn't make quality products. I'm not saying this is the only problem, but customers are not coming to look at Ford products partially b/c of this percieved quality gap, which is now non-existant. Now, would more exciting and emotion designs help to draw people into showrooms, sure. That will come w/ time, but for now Ford has to work w/ what it's got. Touting vehicle quality and features will help to draw people into showrooms. **BTW, I don't want this to turn into a giant argument about how Ford products are 'mediocre' or 'competitive', so if everybody (including myself) could refrain from doing so, it'd be nice. Quote Link to comment Share on other sites More sharing options...
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