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Honda Insight likely to miss U.S. sales target


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Its hard to tell around here (LA). I have already counted about 6 new Insights in the last 3 weeks. Seems like a hot selling hybrid to me. Which makes me wonder why Ford did not decide to build a small inexpensive hybrid to come in at $18-19K range. It would be the perfect competitor. The Insight may take Toyota's crown for hybrid volume and for no other reason than price.

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Whats the point if you dont make any money on it?

 

Well, your probably right.... however

 

The way i see it is: You really cant put a dollar value on the amount of attention you grab from the greenies and the younger generations in that car segment. It is such a great image builder. And when its time for those folks to upgrade, you can be assured that the next car they purchase will be of the same brand. Its a stout marketing tool.

 

In the end, I think it builds highly valuable loyalty and image.

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Well, your probably right.... however

 

The way i see it is: You really cant put a dollar value on the amount of attention you grab from the greenies and the younger generations in that car segment. It is such a great image builder. And when its time for those folks to upgrade, you can be assured that the next car they purchase will be of the same brand. Its a stout marketing tool.

 

In the end, I think it builds highly valuable loyalty and image.

 

The fact that there are reports claiming that the Insight might miss first year targets, and a second set of reports claiming that there is a wait list for the Prius (again). Just goes to show that it's a bit too early to declare victory for Honda.

 

From what I've read the Insight has a cramped interior, handles like a wet noodle and barely returns superior fuel economy to that of even the Fusion Hybrid (while being much slower).

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