aneekr Posted July 27, 2011 Share Posted July 27, 2011 LINK, PDF Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted July 27, 2011 Share Posted July 27, 2011 Anything that categorizes the Honda Ridgeline as a winner cannot be taken seriously. Sorry! 1 Quote Link to comment Share on other sites More sharing options...
aneekr Posted July 27, 2011 Author Share Posted July 27, 2011 Anything that categorizes the Honda Ridgeline as a winner cannot be taken seriously. Sorry! Why? Quote Link to comment Share on other sites More sharing options...
97svtgoin05gt Posted July 27, 2011 Share Posted July 27, 2011 Uhh because the Ridgelines a joke and a sales disaster/flop? 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted July 27, 2011 Share Posted July 27, 2011 Apparently you guys don't understand what the APEAL study is measuring. 3 Quote Link to comment Share on other sites More sharing options...
aneekr Posted July 27, 2011 Author Share Posted July 27, 2011 (edited) Apparently you guys don't understand what the APEAL study is measuring. Thank you akirby. On a side note I hope this thread doesn't turn into a Ford Flex bashing session with the Flex's combination of very high customer satisfaction ratings (2nd highest in class in this APEAL study) and relatively low sales volume. :fear: Edited July 27, 2011 by aneekr Quote Link to comment Share on other sites More sharing options...
weiweishen Posted July 27, 2011 Share Posted July 27, 2011 Anything that categorizes the Honda Ridgeline as a winner cannot be taken seriously. Sorry! Think in this way, no one will by Ridgline unless someone really really like it. Based on this assumption Ridgline should be on the top rank in terms of whether owner like it or not. Here is the point, how many people buy F-150, how many people buy Ridgline. F-150 owner like the F-150 just as in the same way as Ridgline owner like Ridgline, that is totally different. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted July 27, 2011 Share Posted July 27, 2011 All 12 Suzuki Kizashi owners seem to be very pleased! 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted July 27, 2011 Share Posted July 27, 2011 All 12 Suzuki Kizashi owners seem to be very pleased! Exactly..... Quote Link to comment Share on other sites More sharing options...
aneekr Posted July 28, 2011 Author Share Posted July 28, 2011 (edited) Quite a bit overlap between high ranked products in the J.D. Power APEAL study and those in the the Strategic Vision 2011 TQI reported on a couple weeks ago. The F-150, Ridgeline, Odyssey, and Challenger ranked highest in their respective classes in both studies; many others (e.g., Flex, Fiesta, Taurus, Maxima, Armada, Sonata, Kizashi, 3-Series, Golf) were among the top three in both. Edited July 28, 2011 by aneekr Quote Link to comment Share on other sites More sharing options...
Anthony Posted July 28, 2011 Share Posted July 28, 2011 Think in this way, no one will by Ridgline unless someone really really like it. Based on this assumption Ridgline should be on the top rank in terms of whether owner like it or not. Here is the point, how many people buy F-150, how many people buy Ridgline. F-150 owner like the F-150 just as in the same way as Ridgline owner like Ridgline, that is totally different. Huh? Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted July 28, 2011 Share Posted July 28, 2011 (edited) Huh? "A face only a mother could love" I believe is the idiom our Chinese friend was reaching for. Point being that the Ridgeline is sui generis, and those who buy it are buying it for what it is, with eyes pretty much wide open. --- Although it's definitely died down over the past fifteen years, remember the way Amiga owners viewed their Amigas? The Amiga would probably have scored pretty high on the computer version of the APEAL survey. Edited July 28, 2011 by RichardJensen Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted July 28, 2011 Share Posted July 28, 2011 "A face only a mother could love" I believe is the idiom our Chinese friend was reaching for. Point being that the Ridgeline is sui generis, and those who buy it are buying it for what it is, with eyes pretty much wide open. --- Although it's definitely died down over the past fifteen years, remember the way Amiga owners viewed their Amigas? The Amiga would probably have scored pretty high on the computer version of the APEAL survey. Yep. People who buy Ridgelines buy them because they already know they love it. I'd be willing to bet there are a lot more F-150 owners out there who love everything about their trucks than there are Ridgeline owners period. 1 Quote Link to comment Share on other sites More sharing options...
aneekr Posted July 28, 2011 Author Share Posted July 28, 2011 Although it's definitely died down over the past fifteen years, remember the way Amiga owners viewed their Amigas? The Amiga would probably have scored pretty high on the computer version of the APEAL survey. My brother bought an Amiga 1000 in 1985, its first year on the market. Every family member and friend of his who got to use it became highly enamored of its impressive capabilities for a home PC of that era. Quote Link to comment Share on other sites More sharing options...
akirby Posted July 28, 2011 Share Posted July 28, 2011 My buddy had an Amiga around 1987, just after we started working together. The most impressive feature was the text to speech which he used to say terrible things about our training instructors. Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted July 28, 2011 Share Posted July 28, 2011 Apparently you guys don't understand what the APEAL study is measuring. Whatever it is measuring in not relavent to the real world if the Ridgeline comes out a winner... Again, it can't possibly be taken seriously to put that vehicle in the top spot of the category. Quote Link to comment Share on other sites More sharing options...
forsche Posted July 28, 2011 Share Posted July 28, 2011 Thanks for posting this aneekr, very interesting indeed. I will be interested to see next years study as I believe that the new Ford products like the fiesta, focus and explorer will position them much higher than their current rating. By next year almost all of the "bean counter" fords will be redesigned!! Quote Link to comment Share on other sites More sharing options...
akirby Posted July 28, 2011 Share Posted July 28, 2011 Whatever it is measuring in not relavent to the real world if the Ridgeline comes out a winner... Of course it's relevant in the sense that a very satisfied owner is much more likely to buy a new vehicle of the same model or at least the same manufacturer whereas a dissatisfied owner would be more likely to try something else. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted July 28, 2011 Share Posted July 28, 2011 (edited) Of course it's relevant in the sense that a very satisfied owner is much more likely to buy a new vehicle of the same model or at least the same manufacturer whereas a dissatisfied owner would be more likely to try something else. It's only relevant to a point though. I'm sure Suzuki is tickled pink that the Kizashi did so well, but they obviously are still doing something very wrong since they aren't drawing in any Accord, Camry, Malibu, Sonata, or Fusion owners. What they are doing well is appealing to the tiny group of people who are already pre-disposed to shopping for a Suzuki. Honda is doing the same with the Ridgeline. You have a very happy, but tiny, demographic. Most automakers would likely rather have a somewhat pleased and much, much larger demographic instead. Edited July 28, 2011 by NickF1011 Quote Link to comment Share on other sites More sharing options...
aneekr Posted July 28, 2011 Author Share Posted July 28, 2011 Of course it's relevant in the sense that a very satisfied owner is much more likely to buy a new vehicle of the same model or at least the same manufacturer whereas a dissatisfied owner would be more likely to try something else. Speaking of owner loyalty, there is only one vehicle that won RL Polk's most recent Loyalty Award AND ranked segment best in the most recent iterations of all the following surveys: J.D. Power IQSJ.D. Power APEALStrategic Vision Total QualityStrategic Vision Total Value That vehicle is the Ford F-150. :happy feet: (In fairness, after 2008 RL Polk combined midsize and fullsize pickup trucks into a single category for its Loyalty Awards; had they been separate the Honda Ridgeline would also meet the above honor) 1 Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted July 28, 2011 Share Posted July 28, 2011 (In fairness, after 2008 RL Polk combined midsize and fullsize pickup trucks into a single category for its Loyalty Awards; had they been separate the Honda Ridgeline would also meet the above honor) It's a lot easier to maintain the loyalty of a few thousand customers than it is to maintain the F-150's hundreds of thousands though. Quote Link to comment Share on other sites More sharing options...
akirby Posted July 28, 2011 Share Posted July 28, 2011 I agree that publishing the "top 3" in each segment makes it look more important than it really is. But it is an important statistic to auto manufacturers. Making sure that people who do buy your vehicles are happy with them is a top priority for obvious reasons. It's not intended to indicate popularity or sales volume or profitability. Remember these surveys are conducted for and sold to the manufacturers who use them to make product and process changes to improve. They're not really targeted to the general public - that's just a byproduct. 1 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.