Jump to content

Fields Sets Ford on Dual Track


Recommended Posts

 

Q1 result.

Now, n the midst of the most heavily fleet laden quarter, Ford pulls profit and margins like that,
it's simply not possible for Fleet sales to be anything other than profitable, there's nowhere to hide...

 

 

What happened in Q2 2016, when operating margins decreased in North America despite "strong fleet sales and F-Series retail performance" and "average U.S. retail transaction prices increased $1,300 per vehicle, compared to year ago, driven by strong mix"? Ford Europe improved a lot in Q2 though.

https://corporate.ford.com/content/dam/corporate/en/investors/investor-events/Quarterly%20Earnings/2016/2Q2016-Ford-Earnings-News-Release.pdf

Edited by rperez817
Link to comment
Share on other sites

 

What happened in Q2 2016, when operating margins decreased in North America despite "strong fleet sales and F-Series retail performance" and "average U.S. retail transaction prices increased $1,300 per vehicle, compared to year ago, driven by strong mix"? Ford Europe improved a lot in Q2 though.

https://corporate.ford.com/content/dam/corporate/en/investors/investor-events/Quarterly%20Earnings/2016/2Q2016-Ford-Earnings-News-Release.pdf

 

 

Simple - costs and expenses went up, which you obviously already knew. There is nothing in that report that suggest fleet sales are bad.

 

There are plenty of things for which Ford deserves to be criticized. This is not one of them.

Link to comment
Share on other sites

Let's understand something about fleet dumping, that strategy was a result of managers keeping factory order books full

so that they could achieve maximum bonuses. The other side of that was badly bloated inventory that could only be sold

either by heavy retail incentives of selling to fleets at or below cost...... you see none of that today and the sheer fact that

Ford is pulling production at the moment shows that it is managing inventory ahead of time.

 

A better model for fleet sales is being exhibited by Ford, fewer plants run harder on three shifts continue building into the winter

to cover the rise in fleet sales (commercial and daily rental) avoiding the need for weeks and weeks of idling over the winter.

It's a levelling out of production that's driven by leaner levels of production, so the inventory never really builds to the point

where it truly unmanageable.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...