For what it’s worth, and for comparison only, the Tesla Model Y can be purchased with extended range battery (still less than Ford’s 350 miles), with $3,000 optional third seat, and if priced with a hitch, red color (non white), and white interior, price jumps to $59,500 including delivery. Assuming Tesla is profitable at that +/- $60k for a Y that is similar vehicle, much improvement will be required to get price down around $40k (or even $50k) in my opinion. I mention Tesla Y because many of the needed manufacturing improvements have already been baked in.