And I feel it is also dependent on having a star(s) that can carry the fans (those who love and lose who hate) to watch. There isn't a driver that can carry an entire fan base, or even two or three, in my opinion, currently.
And with Jimmie leaving after next season, that list got a whole lot shorter. Kyle Busch v Logano v Truex Jr (all good drivers and the past 3 Champions) just doesn't move the needle unfortunately . . . . .