Ford will most certainly lose most of the sales volume battles but they'll be crying all the way to the bank.
Focus - $20,827 ATP x 175,717 = $3.7B Revenue
Corolla - $16,400 ATP x 240,259 = $3.9B Revenue
Revenue is almost the same and I guarantee Ford is making more profit on $20K Focii than Toyota is making on $16K Corollas.
Which would you rather be selling?