An EREV pickup would be the perfect solution for my wife. She commutes 21 miles per day each way to/from work, but tows her horse trailer to shows sometimes 100+ miles each way on the weekends. With the Lightning's meager towing range, we just couldn't make it work, so we have a PowerBoost F-150 for now. With an EREV, we can plug it in at the house every night and she can commute all week as a pure EV, then get the 300+ miles of towing range needed on the weekends.
Once Ford comes out with their Ramcharger-like EREV, we'll be ordering on day one!