Back to our subject, pickups and BOF SUVs face existential challenges-
For a start, affordability- And even if you decontent a BOF pickup/SUV down to the barebones they were decades ago, they're still gonna cost more to build than a unit body FWD sedan/hatch.
And for the customers that still buy 'em, where ya gonna park 'em? Even in the suburbs garages are shrinking and vehicles have to share them with lawnmowers, snowblowers, etc.. And in the cities? You're lucky to get a driveway.