Happy european guy

Off road vehicles are the niche with more future and profits. See the succes of the Bronco sub-brand. See the future Scout Brand, from VW and the Audi version (luxury off road). I think Ford need a Lincoln version of the Bronco. Some new body panels , some sweet changes to the platform, add all luxury items and you have a winner. Ok, ok, Lincoln’s “Quiet luxury” mantra is not for this kind of vehicle. But what about “quiet off road luxury”? Is a very profitable niche…. and about that off road Mustang, is true. Ford needs to fight the Porsche 911 off road…

What is the problem with a Nautilus made in China? How many Nautilus can Lincoln sell in NorthAmerica? 20000? Is a small number…. And if China have the capacity to do it, is a smart decision. The Edge is dead in NorthAmerica , so, the volume in this platform is gone. There are no plant in NorthAmerica to build only 20000 copies of 1 SUV.

Sensational! Looks so good…. Is the best looking Lincoln right now. Made in China? Who cares? Is a very good looking vehicle. And the interior is amazing. Well job, Ford.

December 2023, at a Ford dealer in Madrid: -Hi -Hi, I want to buy a new Explorer -Ok, which of them? The big, RWD, gasoline-hybrid, 3-row seats, American one or the small, Focus sized 5 passengers EV? - Oh! ? Is like someone at McDonald’s: -Welcome to MD! -Hi. I want a Big Mac -Wich of them? The triple beef with bacon, doble cheese, barbecue sauces or the small chicken hamburger with lettuce? -Oh! ? Who is the genius at Ford Marketing Department that decided this mess? ?????

Ford is walking to dead in Europe. Coming from sell a lot of Fiestas, Focusses and small (and affordable) cars, to sell only expensive EVs that have a base price of an Audi. Ford is not a premium brand and can’t sell only expensive cars. Even Audi or BMW are keeping some ICE vehicles for those customers that don’t want or can’t pay more for EVs. Ford is walking to a secure dead in Europe.

Why Explorer? There are not a single detail that suggest this car is a real Explorer. There are many names around for this , in fact, very atractive vehicle. By 2025, Ford will have many Explorers: the ICE original version, this European EV version, the upcoming Sport version of this car and the EV Explorer for NorthAmerica. Is not ridiculous? 4 different Explorers are too many Explorers. ?

California will ban ICE vehicles sales by 2035. But, today, can’t support the charge of the EVs currently on the roads. ?????????

This concept is hot, really hot. Looks like a 2 door sedan…. And this is ok because with one concept , Stellantis can preview the 4 door sedan Charger and the 2 door coupe Challenger. The car is stunning. And yes, the EV Mustang coupe/convertible will be late to the EV muscle car party. By mid decade, the ICE Mustang coupe will be completely irrelevant

Nah! That ugly design is for Chinese customers only…. Thanks God

Ford, please, keep that abomination in China. Thanks!

No way. The EVs are taken the market by storm right now. 6 years more of ICE Mustang is the better scenario I can see now. Ford must take note and need to prepare the EV Mustang coupe as soon as possible.

The Mustang ICE has the hours counted. Will be an only EV vehicle soon than planned. Maybe 2028 will be the last year for an ICE Mustang. I want to know which color will be the last V8 Mustang. What Ford will do with this car? Direct to the museum? Or action for charity? In 6 years we will know it.

This review suggest that the perfect truck could be a F-150 Lightning Raptor? Yes. This review suggest it… And Ford must do it.

This is it

The Aviator EV will debut at NY, In concept form.

writing in bold is very rude. this site is to express opinions. And if Ford errors or problems are to be pointed out, then it is done. I'm a lifelong Ford fan, but that doesn't mean I'm not objective. Those who believe that only what they say is correct or what should be said, are wrong. I will continue saying what provokes me, always respecting the rules of the forum. And in this specific case, there are serious and obvious production problems and weaknesses at Ford Motor Company that need to be addressed. And it is said.

In route by plane? I don’t want to think what can go wrong! Noooo. ?

Oh…. Selective incompetence. Can do it for Jeep, but can’t do it for Ford. The Ford CEO is searching for another top supplier, isn’t it?

If you don’t spend money producing cars, and sell less cars at a higher price, you can make more profits. Want Ford turn themself in an American Ferrari ?

Hyundai is producing their products without problems, the same can say about Toyota, Honda and Subaru…. If Ford can design a winning products like the Mach E, the Bronco, Bronco Sport and Maverick, but is unable to produce it, maybe Ford needs to commission another automaker to produce what it can’t produce…. Or maybe the Ford CEO needs to fire someone at the production department. Both solutions are OK.

I don’t remember (I am 57 years old) that an automaker cut the production by half because problems with suppliers. Do you?

Maybe Ford could ask Hyundai or Honda to produce the Bronco, the Mach E and the Explorer… if Ford can’t do it, maybe other automakers can. ? Is incredible…. When Ford have a winning line up of products, can’t produce them! Is a horrible situation…

ummm. Good explanation . But the supplier designed can’t do the work assigned. And that cause Ford can’t produce the more desired product in 20 years: the Bronco. Is that good? I thing is a big mistake to have one supplier for some parts. I know the Bronco customers can pay a little more for their trucks if the hard tops come from two supplier with higher cost.

Ford needs to rethink the supply chain of parts. The production is cutting by half because a chip plant get fire in Asia. And can’t produce the hardtop Bronco because the supplier can’t do the parts. A complete disaster.

This disaster is a good opportunity to learn something: don’t put all your eggs in the same basket. The same problem is occurring with the hard top of the new Bronco. The supplier selected by Ford to produce it can’t do it. And that is a mistake Ford can’t afford. Why one only supplier? Why not two or 3 that can compete between them and secure the production? Ford can’t produce the hard top Bronco because the unique supplier is not capable to do it. Who is in charge in the production department? Who is the responsable of chooses this supplier? I can’t understand…