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2009 Mark LT???


rmc523

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Granted, they never set the sales charts on fire, but the luxury pickup truck market is semi-limited to begin with, and it compared very well with the Escalade EXT in sales. At best, this represents a move toward becoming a more differentiated, true luxury brand. Since the market is so small, a true Escalade-style differentiation would not be cost-effective when compared to resulting sales and profits.

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You must not recall the Blackwood...

 

The Blackwood did not sell because it was too much show truck and not enough truck. The bed was nice looking but a virtually useless showpiece. The Mark LT is doing fine in terms of sales, it just doesn't fit Lincoln's new image.

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You must not recall the Blackwood...

 

I do and I liked it a lot. I would have bought one if it would of been a little more truck and little less Town Car. The fact that it had a 32V V8 was very appealing to me. I even contemplated buying one and taking the "trunk" off and replace it with a SuperCrew bed.

Edited by NLPRacing
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