Edstock Posted March 24, 2012 Share Posted March 24, 2012 DETROIT NEWS Ford Motor Co. will break ground in advertising next week when it becomes the first automaker to launch a vehicle through prime time television. "Escape Routes," an hourlong NBC reality series produced by Ford and featuring the 2013 Ford Escape, will debut March 31. If successful, the approach could invite a new marketing model that integrates social media with TV to enlist audience participation and build buzz for a product. For more info, click on link. http://www.youtube.com/watch?v=8w3nzaDwUbY&feature=player_embedded Quote Link to comment Share on other sites More sharing options...
BORG Posted March 25, 2012 Share Posted March 25, 2012 Ford does heavy promoting on the Amazing Race, seems like a natural fit for them. Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted March 25, 2012 Share Posted March 25, 2012 (edited) Too bad it is being aired on NBC. Although I still like a few NBC programs and enjoy the Today show in the morning, the network has been failing for years. I believe they just won the distinction of having the lowest rated in-season new comedy premier ever with a show called Bent. I can't imagine this show will do much better since critics will write it off as an infomercial at best. Anyhow It's sort of a neat idea, but I don't see it gathering much acclaim or ratings for that matter. Edited March 25, 2012 by 2005Explorer Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted March 26, 2012 Share Posted March 26, 2012 Its on NBC...I bet two episodes and done. 1 Quote Link to comment Share on other sites More sharing options...
transitman Posted March 26, 2012 Share Posted March 26, 2012 This must be costing Ford a crap load of money and way beyond what they pay for product placement on Idol or Amazing Race. A 30 second national commercial can cost $100,000 or more, so a 60 minute program must be in the millions to produce and air, especially six times. I'm sure the ad execs have the idea that this will generate sales not only for the Escape, but across the entire brand, or there may be some job openings at Ford. I wonder if there will there be commercials and if Hyundai will buy ad time. Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted March 26, 2012 Share Posted March 26, 2012 Its on NBC...I bet two episodes and done. Yep they don't seem to have many things that aren't establishment shows make it much further then that. Quote Link to comment Share on other sites More sharing options...
Anthony Posted March 26, 2012 Share Posted March 26, 2012 <sarcasm>Oh goodie. Reality TV combined with a commercial. My two favorite things!</sarcasm> 4 Quote Link to comment Share on other sites More sharing options...
timf Posted March 26, 2012 Share Posted March 26, 2012 It's airing Saturday nights, which is typically a dead night for TV. I doubt they are expecting big ratings for it, but it's a good way for NBC to make a few bucks off a night of programming that would otherwise just be reruns. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted March 26, 2012 Share Posted March 26, 2012 It's airing Saturday nights, which is typically a dead night for TV. I doubt they are expecting big ratings for it, but it's a good way for NBC to make a few bucks off a night of programming that would otherwise just be reruns. Exactly. Instead of NBC having to pay to produce programming for a typically "dead" timeslot, Ford is paying them to do it. Even "bad" numbers from a viewership perspective can be attractive to advertisers, especially with an hour long "captive" audience. Quote Link to comment Share on other sites More sharing options...
transitman Posted April 1, 2012 Share Posted April 1, 2012 (edited) Good God, that was too painful to watch, I had to turn it off. If it wasn't getting dark, I'd rather watch my grass grow. Edited April 1, 2012 by transitman Quote Link to comment Share on other sites More sharing options...
2005Explorer Posted April 1, 2012 Share Posted April 1, 2012 (edited) Exactly. Instead of NBC having to pay to produce programming for a typically "dead" timeslot, Ford is paying them to do it. Even "bad" numbers from a viewership perspective can be attractive to advertisers, especially with an hour long "captive" audience. That's true considering the current shape of NBC. I would imagine they would be happy to find someone to fill this slot and even if it's not very popular it's likely to pull better numbers then their "Jay Leno at 10" experiment did. LOL Good God, that was too painful to watch, I had to turn it off. If it wasn't getting dark, I'd rather watch my grass grow. That bad huh? Well that doesn't completely surprise me considering a few things NBC has tried putting on the air lately. Edited April 1, 2012 by 2005Explorer Quote Link to comment Share on other sites More sharing options...
timf Posted April 2, 2012 Share Posted April 2, 2012 (edited) Completely forgot that it was starting last week. I set it up to record for this week so I'll see how bad it is. Edited April 2, 2012 by timf Quote Link to comment Share on other sites More sharing options...
smokey paw Posted April 3, 2012 Share Posted April 3, 2012 Good God, that was too painful to watch, I had to turn it off. If it wasn't getting dark, I'd rather watch my grass grow. I agree!!! It was terrible!!! Quote Link to comment Share on other sites More sharing options...
Joe771476 Posted April 4, 2012 Share Posted April 4, 2012 This will backfire. When the Knight Rider remake was on a few years ago with a Mustang morphing into an F-series with the blue oval filling the entire screen, people got tired of watching a one-hour Ford TV commercial. Quote Link to comment Share on other sites More sharing options...
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