New Lincoln MKZ Ad

[BORG]

Nice spot for the new MKZ.

 

http://www.youtube.com/watch?v=gdGUVyh5WYc

 

 

[Stankin Lancoln]

Nice. I like this better than the other add that barely showed the Z.

[NickF1011]

Ha. Does a good job going toward dispelling the myths that this is still the "same old Lincoln" of yesterday.

 

Can't wait to see the first ad with the MKZ and MKC side by side. It's turning into a pretty cohesive lineup!

[IMSA-XJR9]

Good Ad! Thanks for sharing!

[RichardJensen]

Wow, on two counts:

 

1 - for finding a '93 Town Car in showroom condition

 

2 - for actually showing it in a commercial!

[Hugh]

I liked the last gen Town Car. I thought that putting in the DOHC 4.6L V8 in it vs. the Continental would have been nice. Real wood vice veneer and the latest tech of the day. I still don't think it would have sold.

[timmm55]

While the other ad pays homage to it's long ago past (Mark II, K Series, suicide door Continental, etc.) this one does show a nice Panther TC! (I preferred the pre-Jelly Bean version too) About the same time as when Lincoln was beating Cadillac in sales. They are taking up from that point, not the last 15 years or so of being lost.

 

Also it makes the MKZ look relatively big in comparison to the old land yacht, for those who think the Z is too small for a Lincoln?

Edited January 14, 2013 by timmm55

[RichardJensen]

Lincoln topped Cadillac once (and only once) in the past who-knows-how-many years (maybe '67 with the Mark III?), and it was with the jelly-bean Town Car in '98. The '61 Conti was never a high seller, and in fact was quite expensive.

Edited January 14, 2013 by RichardJensen

[Stankin Lancoln]

Also it makes the MKZ look relatively big in comparison to the old land yacht, for those who think the Z is too small for a Lincoln?

Too many people are stuck in the past. A lot of people despise the 4 cylinder in this car. Times change.

[Hugh]

I don't clamor for the past. I really like the MKZ and the MKC concept looks fantastic. I was thinking back in 1993 'What if...?' I think I know why it didn't, profit margins on trucks and SUV's were priority one.

[timmm55]

Lincoln topped Cadillac once (and only once) in the past who-knows-how-many years (maybe '67 with the Mark III?), and it was with the jelly-bean Town Car in '98. The '61 Conti was never a high seller, and in fact was quite expensive.

Yeah, I was off a few years.....that was 98 or so in the sales race.....the panther shown was older. I think it was the only time.

The 69/70/71 Mark III beat the Eldorado Coupe only, nearly combined including the convertible, but as a whole Lincoln was still down vs Caddy.

The 61 was a huge styling success vs the out going 60 Lincoln, and in sales........vs the 60 Lincoln. Still way under Cadillac sales though.

Edited January 14, 2013 by timmm55

[jpd80]

Last summer, as Ford Motor’s (F) marketing team confronted the daunting challenge of trying to make its fusty old Lincoln luxury line hip again, their New York ad agency came up with what seemed like a dream solution: Film a youngish, A-list actor like Leonardo DiCaprio behind the wheel of the brand’s sleek new MKZ model, but don’t let viewers see his face. The star’s familiar voice would tell what seemed like a personal tale. “You’ve seen me in movies. I’ve met presidents.” At the end of the commercial, though, the actor would walk away without ever being revealed, while the camera would spin to show the car and an announcer intones: “Introducing the Lincoln Motor Company.” Ford staffers loved it.

Jim Farley, Ford’s Lincoln chief, killed the plan for the 60-second spot. “It’s not going to break through,” Farley said, according to his marketing director, Matt VanDyke. “Find me something that’s going to break through.” In late December, Lincoln will air a commercial that opens with the immolation of an old Town Car—the ubiquitous, mundane airport taxi that both defines and dogs the brand. From the flames, phoenix-like, emerges the new MKZ sedan. “The tricky part is getting noticed,” says Farley, who helped Toyota Motor (TM) introduce its Lexus luxury line. “You don’t have much time because you haven’t earned the right to be in people’s minds.”

LINK to Buisnessweek.com

 

A much better idea than the young unidentified star driver.......

[Mark B. Morrow]

How they make a 120" MKT limo

 

#!

[Mark B. Morrow]

Lincoln topped Cadillac once (and only once) in the past who-knows-how-many years (maybe '67 with the Mark III?), and it was with the jelly-bean Town Car in '98. The '61 Conti was never a high seller, and in fact was quite expensive.

 

 

The '61 Lincoln wasn't originally intended to be a Lincoln at all. It was an outgrowth of the '61 T-Bird program and one of Robert McNamara's better ideas. The '58-'60 Lincolns were the largest heaviest unit body cars produced to that time. (They may still hold the record). They couldn't out-Cadillac Cadillac in terms of over the top styling. McNamara's idea was to have a car that didn't have to change shape every year and to concentrate on quality. The '61 Lincoln had the distinction of carrying a 2 year 24,000 mile warrantyand each car was test driven prior to delivery to the dealer.

 

The new Lincolns were really new cars with only the drive train continued from '60. The smaller understated design made the Caddy and Imperial look old caught the imagination of the public, especially with the connection to President Kennedy. While the Lincoln was very expensive, around $6,000, it was probably a profitable car since it did share a lot of development costs with the T-Bird which sold in much higher volume. The Lincolns also required very little in year to year changes from '61-'63, '64-'65 and '66-69.

 

Of course, Caddy won the sales race in the '60s, in a great part by moving down market with lower priced cars like the Calais. Lincolns only came loaded, in fact even Air Conditioning was standard in '63 with the only options being leather or cloth in sedans and walnut or brushed aluminum interior trim. The suicide door Lincolns have remained icons while the Caddy's of the '60s are mostly forgettable. Some times the best seller isn't the one everyone remembers, Ford outsold Chevy in '57 and '59.

Edited January 14, 2013 by Mark B. Morrow

[BORG]

Kill it with fire too!

 

How they make a 120" MKT limo

 

#!

[92LX302]

I like how they ask owner of previous Town Car not to burn their old Lincoln to get a new one from the insurance.

[timmm55]

I like how they ask owner of previous Town Car not to burn their old Lincoln to get a new one from the insurance.

Special CGI Insurance.

[timmm55]

The '61 Lincoln wasn't originally intended to be a Lincoln at all. It was an outgrowth of the '61 T-Bird program and one of Robert McNamara's better ideas. The '58-'60 Lincolns were the largest heaviest unit body cars produced to that time. (They may still hold the record). They couldn't out-Cadillac Cadillac in terms of over the top styling. McNamara's idea was to have a car that didn't have to change shape every year and to concentrate on quality. The '61 Lincoln had the distinction of carrying a 2 year 24,000 mile warrantyand each car was test driven prior to delivery to the dealer.

 

The new Lincolns were really new cars with only the drive train continued from '60. The smaller understated design made the Caddy and Imperial look old caught the imagination of the public, especially with the connection to President Kennedy. While the Lincoln was very expensive, around $6,000, it was probably a profitable car since it did share a lot of development costs with the T-Bird which sold in much higher volume. The Lincolns also required very little in year to year changes from '61-'63, '64-'65 and '66-69.

 

Of course, Caddy won the sales race in the '60s, in a great part by moving down market with lower priced cars like the Calais. Lincolns only came loaded, in fact even Air Conditioning was standard in '63 with the only options being leather or cloth in sedans and walnut or brushed aluminum interior trim. The suicide door Lincolns have remained icons while the Caddy's of the '60s are mostly forgettable. Some times the best seller isn't the one everyone remembers, Ford outsold Chevy in '57 and '59.

 

This was the T-Bird that became a Continental

[Mark B. Morrow]

 

This was the T-Bird that became a Continental

The whole exercise turned out quite well for both Lincoln and the T-Bird. The original T-Bird design (above) worked better as the Continental and the final Bullet Bird design was much sportier .

[92LX302]

Yes. And the 'reactor's tailights looks weird on the slab-sided sedan. The slab-side looked better on a longer car too!

[BORG]

So even Lincoln's most iconic design is a Ford, sounds about right.

[92LX302]

Don't say that, you'll encourage the Jalopnik's and TTAC's trolls. They found a way to say the MKC looked too much like an Escape already and that it ain't RWD enough to save the brand.

[BORG]

Don't say that, you'll encourage the Jalopnik's and TTAC's trolls. They found a way to say the MKC looked too much like an Escape already and that it ain't RWD enough to save the brand.

We all know it comes down to RWD, Lincoln won't be saved until it has accepted RWD into its life.

[92LX302]

It's sure a 100 000$ 20' long Continental with suicide doors and a clamshell hood revealing the GT500's 5.8L engine would save Lincoln, double Ford's profit and bring back both Mercury and Edsel. Maybe even Meteor for us in Canada.

[Hugh]

It's sure a 100 000$ 20' long Continental with suicide doors and a clamshell hood revealing the GT500's 5.8L engine would save Lincoln, double Ford's profit and bring back both Mercury and Edsel. Maybe even Meteor for us in Canada.

Don't say 'Meteor'...2b2 is watching...