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GM Hikes Prices for New Pickup Trucks up to $1,500


jasonj80

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Right, because no other manufacturer does the exact same thing...

Adding significant incentives ($1500) to new products inside a month of release?

Restricted supply is usually enough to keep prices at or above MSRPs.

 

GM is feeling the pressure from competitors, that's why it's adding incentives to basically offset the price increase.

Edited by jpd80
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EBF, You're missing the point.

 

What manuf's say they are rolling out incentives ($1500) and then a week later increase the base price by more than $2000? And first they said they were keeping the prices in line with the outgoing model. If this was GM's plan all along it is kind of screwy.

 

GM rolls out deals on new pickups as sales slide http://www.autonews.com/article/20131001/RETAIL01/310019946/gm-rolls-out-deals-on-new-pickups-as-sales-slide Chevy, GMC Half-Tons Prices Jump

http://news.pickuptrucks.com/2013/10/chevy-gmc-half-tons-prices-jump.html

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That's not the same scenario.

 

First GM did a big press release that since they did such a good job on the redesign that there would be no price increase.

Last week they roll out incentives of $1000 or $1500. as sales declined. Now this week a big price increase of $2500. to

likely add more fake discounts to make up for the slumping sales.

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GM shouts from the rooftops that the price is the same....and then raises it.

A big price increase at this stage is suprising after they just got done announcing the incentives.

The odd thing is they announced the incentives first and then the price increase and after saying the price would not increase price.

GM has a very mixed up plan.

 

PS Here is the headline on Drudge...

 

TRICK OR TREAT: GM boosts price of new trucks -- to pay for rebates...

Edited by Bryan1
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