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Is there a future for the Ford Everest in North America


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Thinking about the Everest, it is one vehicle segment that Ford, IMO does not participate in US market right now. All kinds of crossover variants-Escape, Edge, Flex, Explorer, Lincoln versions, but if you want a true 4 x 4 you buy a Jeep, Durango or a Japanese vehicle.

 

We will never see it, unless all of a sudden T-6 Ranger makes sense and they build that here. Ranger/Everest are same platform correct???

 

Ford doesn't participate in it because it is really small markets. There are only 2 players left in it: 4Runner and Xterra, and both are basically being "Ranger'ed" indefinitely. I wouldn't include Jeep Grand Cherokee or Durango in the same segment because they have wider appeal and are available in simple RWD version. And Jeep Wrangler is essentially in a class of one. People buy Wrangler because they want one, not because they looked at 4Runner and decided Wrangler is a better vehicle.

 

I really don't see a market for Everest in the US. I'm sure it is a very nice and competent SUV but it is based on a pickup truck chassis and those things just don't sell in the US like they used to.

Edited by bzcat
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