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Fiat Chrysler May sales edge up 4%, Best May since 2005


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FCA US LLC Reports May 2015 U.S. Sales Increased 4 Percent; Best May Sales Since 2005
  • 62nd-consecutive month of year-over-year sales gains
  • Sales exceed 200,000 units; first time since March 2007
  • Jeep® brand sales up 13 percent; best monthly sales ever
  • Jeep Cherokee and Jeep Wrangler record their best monthly sales ever
  • Chrysler 200 sales up 537 percent; best monthly sales ever
  • Dodge Challenger sales increase 29 percent; best monthly sales ever
  • Seven FCA US vehicles post sales records in May

June 2, 2015 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 202,227 units, a 4 percent increase compared with sales in May 2014 (194,421 units), and the group’s best May sales since 2005.

 

The Chrysler, Jeep ® and Ram Truck brands each posted year-over-year sales gains in May compared with the same month a year ago. The Chrysler brand’s 32 percent increase was the largest sales gain of any FCA US brand during the month. The group extended its streak of year-over-year sales gains to 62-consecutive months.

 

“Our Jeep brand continues to set records with its best monthly sales ever in May, helping us to achieve our 62nd-consecutive month of year-over-year sales increases,” said Reid Bigland, Head of U.S. Sales. “Despite one less industry selling day this May versus a year ago, we posted a 4 percent sales gain and exceeded the 200,000-unit threshold for the first time since March 2007.”

 

Seven FCA US vehicles set records in the month of May, including the Chrysler 200 which recorded its best monthly sales ever. Sales of the 200 were up 537 percent in May compared with the same month a year ago. The new 200 had the largest percentage increase of any FCA US vehicle in May. Likewise, the all-new Jeep Cherokee and Jeep Wrangler, and the Dodge Challenger each posted their best monthly sales ever. In addition, the Jeep Patriot, Ram ProMaster van, and Dodge Dart logged their best sales in the month of May.

 

FCA US finished the month of May with a 69-day supply of inventory (540,509 units). U.S. industry sales figures for May are internally projected at an estimated 17.9 million units Seasonally Adjusted Annual Rate (SAAR).

 

Chrysler Brand

Chrysler brand sales were up 32 percent, the brand’s best May sales since 2008 and its 11th-consecutive month of year-over-year sales gains. Sales of the Chrysler 200 increased 537 percent in May, the mid-size sedan’s best monthly sales ever and the largest year-over-year percentage gain of any FCA US vehicle in the month. It was the ninth-consecutive month that the 200 logged record sales, topping its previous all-time monthly record in March of this year.

 

Jeep® Brand

Jeep brand sales increased 13 percent, the brand’s best monthly sales ever and its 20th-consecutive month of year-over-year sales gains. The Jeep brand has set a sales record in each month dating back to November 2013. Three Jeep brand vehicles set records in May. The Cherokee and Wrangler each recorded their best sales months ever, while the Patriot logged its best sales in the month of May. With its 16 percent increase, the Wrangler topped 20,000 units for the first time. The Patriot’s 31 percent year-over-year increase was the largest sales percentage gain of any Jeep brand model for the month. The all-new Jeep Renegade, the most capable small sport utility vehicle (SUV), had sales of 4,416 units in its second full month of sales, up 5 percent compared with sales in the previous month of April. The Renegade in May was selected by Kelley Blue Book’s KBB.com (www.kbb.com) for its annual list of the “10 Coolest New Cars Under $18,000.” The Jeep Grand Cherokee had its best May sales since the year 2000.

 

Ram Truck Brand

Ram Truck brand sales, which include the Ram pickup truck, Ram ProMaster, Ram ProMaster City, and Ram Cargo Van, were up 12 percent, the brand’s best May sales since 2005. Sales of the Ram pickup truck increased 8 percent in May, the pickup’s best May sales in 11 years. Sales of the Ram ProMaster van increased 146 percent, its best May sales since the full-size van was launched in October 2013.

 

FIAT Brand

Sales of the all-new 2016 Fiat 500X began in May as the first vehicles began to arrive in FIAT studios. The 500X combines iconic Italian style with functionality, performance and available all-wheel-drive confidence. The vehicle is available in five trim levels. The base Manufacturer’s Suggested Retail Price (MSRP) for the 2016 Fiat 500X starts at $20,000 (excluding a destination charge of $900). FIAT brand sales, which include the Fiat 500 and 500L, were down 19 percent in May, compared with the same month a year ago. The 500 was selected in May by Kelley Blue Book’s KBB.com as one of its “10 Coolest New Cars Under $18,000.”

 

Dodge Brand

Sales of the Challenger increased 29 percent in May, the muscle car’s best monthly sales ever. Dart sales were up slightly year-over-year as the compact sedan posted its best ever sales in the month of May. Dodge Durango sales edged up slightly for its best May sales since 2005. Dodge brand sales were down 22 percent in May, compared with the same month a year ago, due in large part to model changeover at the Windsor Assembly Plant in Windsor, Ontario, where the Dodge Grand Caravan and Chrysler Town & Country are built. The plant resumed production of Grand Caravans in late May.

 

 

http://www.media.chrysler.com/newsrelease.do?id=16595&mid=

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Chrysler 200... 20,007, up 537%

 

Holy smokes.

Let's compare Fusion versus 200.....for March, April,May 2015

 

200 /March= 19190

200 /April= 18850

200 /May..= 20007

 

Fusion/March=29044

Fusion/April=24954

Fusion/May..=31325

 

I think this is more relative....Fusion really did well this May in comparison.

 

 

 

 

 

 

 

 

 

 

Chrysler 200... 20,007, up 537%

 

Holy smokes.

Let's compare Fusion versus 200.....for March, April,May 2015

 

200 /March= 19190

200 /April= 18850

200 /May..= 20007

 

Fusion/March=29044

Fusion/April=24954

Fusion/May..=31325

 

I think this is more relative....Fusion really did well this May in comparison.

 

 

 

 

 

 

 

 

 

 

Edited by bdegrand
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DING DING DING!!!

 

they had a very strange changeover to the new model there. Not entirely sure why, probably because they couldn't dump the old one off on rental fleets anymore.

 

 

The percentage is inflated due to last years sales, but to credit: they have never sold this many single-branded midsize cars in a month since at least the early 80's.

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By O'Hare Airport, I see tons of newer 200's with rental firm bar codes and out of state plates. [Looking for exit to city or return lot]

So, fleets are getting good deals on them, now.

 

Look for deals on used new gen 200's at BHPH lots in a couple years. They have boatloads of older 200s/Avengers/Sebrings to unload first though.

Edited by 630land
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By O'Hare Airport, I see tons of newer 200's with rental firm bar codes and out of state plates. [Looking for exit to city or return lot]

So, fleets are getting good deals on them, now.

 

Look for deals on used new gen 200's at BHPH lots in a couple years. They have boatloads of older 200s/Avengers/Sebrings to unload first though.

 

You logical fallacy is......

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We don't know the % of new 200 that went to daily rental fleet sales yet because 2014 data not yet available. But probably still significant given that it was a large part of FCA's business in the midsize market.

 

The old 200 was a rental queen based on % of overall sales... but in 2013, Nissan Altima was the biggest rental fleet seller.

 

2013 midsize car daily rental sales / % of total sales

Nissan Altima 69,864 / 22%

Toyota Camry 52,941 / 13%

Chrysler 200 51,606 / 42%

Chevy Malibu 50,902 / 26%

Ford Fusion 43,387 / 15%

Hyundai Sonata 38,133 / 19%

Dodge Avenger 29,485 / 31%

Kia Optima 19,375 / 12%

VW Passat 9,823 / 9%

 

Total FCA 81,091 / 37%

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I appreciate the data, but they are two very different cars and the numbers attributable to the prior gen are not comparable to the current vehicle

 

I mean, we don't attribute the old Taurus rental numbers with the current gen, right?

 

 

.

Edited by Intrepidatious
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I made it very clear those are old models. The point I was trying to make (which I guess didn't get across very clearly...) is that FCA has a very big hole to climb out of on the retail side because the nameplate had zero resonance with midsize sedan buyers. They have the same production volume as the previous gen so the temptation to fleet dump is there.

 

The Taurus comparison is not exactly apt... Ford closed the Atlanta plant and thus eliminated nearly 50% of Taurus volume when it moved over to the current platform (as Five Hundred/Freestyle). FCA didn't eliminate 50% of its 200/Avenger output when the model switched over.

Edited by bzcat
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The Taurus comparison is not exactly apt... Ford closed the Atlanta plant and thus eliminated nearly 50% of Taurus volume when it moved over to the current platform (as Five Hundred/Freestyle). FCA didn't eliminate 50% of its 200/Avenger output when the model switched over.

 

That's a fair statement. Perhaps a better comparison would be the old Focus vs the new one? I don't think anyone would argue that during the last few years of the previous platform it was quite the fleet queen.

 

Point being, comparing sales of long in tooth products with their newer replacements isn't exactly apt either.

 

Look at the massive jump Ford took from the last Explorer to the current one. Do you really think they attracted the same clientele?

 

Sure, old habits are hard to break...but sometimes so are old stereotypes.

Edited by Intrepidatious
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That's a fair statement. Perhaps a better comparison would be the old Focus vs the new one? I don't think anyone would argue that during the last few years of the previous platform it was quite the fleet queen.

 

http://www.prnewswire.com/news-releases/ford-focus-retail-sales-up-36-percent-in-february-punctuating-solid-month-for-cars-crossovers-56774822.html

 

Not sure if that boost in retail volume held firm all the way to 2011.

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Per automotive-fleet, it was the second highest selling rental fleet vehicle for 2009 (a year after the press release you posted). ~ 1 out of every 4 Ford Focus manufactured went to rental fleets that year (that does not include other types of fleet sales).

 

http://www.automotive-fleet.com/fc_resources/stats/affb10-14-top5-2.pdf

Edited by Intrepidatious
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Per automotive-fleet, it was the second highest selling rental fleet vehicle for 2009 (a year after the press release you posted). ~ 1 out of every 4 Ford Focus manufactured went to rental fleets that year (that does not include other types of fleet sales).

 

http://www.automotive-fleet.com/fc_resources/stats/affb10-14-top5-2.pdf

 

Isn't that the same source that had like 500k Honda Pilots sold in a single year?

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Isn't that the same source that had like 500k Honda Pilots sold in a single year?

 

Yes, but unless there's a different source I don't think it is an unbelievable number at all (the source is actually RL Polk).

Edited by Intrepidatious
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Here's the thing:

 

You're implying that the Focus was still a fleet queen because fleet percentage remained high vs. the imports (it was *not* high vs. the Cruze), even though fleet percentage dropped significantly.

 

Well, by that logic, the 200 is almost certainly still a fleet queen as well.

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Here's the thing:

 

You're implying that the Focus was still a fleet queen because fleet percentage remained high vs. the imports (it was *not* high vs. the Cruze), even though fleet percentage dropped significantly.

 

I'm sorry....dropped significantly from what? What were the Focus rental fleet sales that it dropped significantly from in 2009? I don't quite understand what you are getting at? ...and was the Focus all new in 2009 as the original discussion about this alluded to?

 

 

Well, by that logic, the 200 is almost certainly still a fleet queen as well.

 

 

I'll ask again: What are the rental fleet percentages of the current generation 200 to make that statement?

 

Mind you, I'm not disagreeing that the the 200 still sells in numbers to fleets (heck, I'll almost guarantee it..though not near the numbers of its predecessor). But nobody has yet to verify that information with a source (which is so often asked for when referring to anything Ford-related). All I see posted is anecdotal "I see a sea of bar codes at the airport".

 

I'll even take numbers from publications that say the Pilot sells 500k a year so we can put this to bed.

Edited by Intrepidatious
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Here's the thing:

 

You're implying that the Focus was still a fleet queen because fleet percentage remained high vs. the imports (it was *not* high vs. the Cruze), even though fleet percentage dropped significantly.

 

Well, by that logic, the 200 is almost certainly still a fleet queen as well.

based on how many 15 Focuses I saw in the rental car garage at the Richmond VA airport last week, I'm willing to bet that there's a decent chunk being sold to rental car fleets right now. Maybe because it's still early in the MY? I don't know what their buying patterns typically are
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I'm sorry....dropped significantly from what? What were the Focus rental fleet sales that it dropped significantly from in 2009? I don't quite understand what you are getting at?

 

 

 

 

I'll ask again: What are the rental fleet percentages of the current generation 200 to make that statement?

 

Mind you, I'm not disagreeing that the the 200 still sells in numbers to fleets (heck, I'll almost guarantee it..though not near the numbers of its predecessor). But nobody has yet to verify that information with a source (which is so often asked for when referring to anything Ford-related). All I see posted is anecdotal "I see a sea of bar codes at the airport".

 

I'll even take numbers from publications that say the Pilot sells 500k a year so we can put this to bed.

 

http://www.automotive-fleet.com/statistics/

2006 MY Focus: 26.5% fleet (122k retail)

2007 MY Focus: 24.2% fleet (126k retail) (3.2% retail increase)

2008 MY Focus: 21.4% fleet (157k retail) (16.7% retail increase) (~2k increase in fleet volume, ~31k increase in retail volume)

2009 MY Focus: 29.8% fleet (106k retail) (reset: the Focus was the only high volume compact to show an increase in sales year over year and remember the overall market dropped almost 35% from CY 2007 totals)

2010 MY Focus: 31.1% fleet (115k retail) (8.5% retail increase)

2011 CY Focus: 31.6% fleet (124k retail) (7.8% retail increase)

2012 CY Focus: 25.8% fleet (183k retail) (49.2% retail increase)

2013 CY Focus: 26.4% fleet (174k retail) (4.9% decrease)

 

Average annual fleet volume for the updated C170 Focus: 28.5%

Average annual fleet volume for the C2 Focus: 26.1%

 

Annualized increase in retail volume 2007 MY to 2013 MY, ignoring the 2009 discontinuity associated with the recession/near collapse of the auto industry: 14.22%

 

Despite fleet percentages being roughly comparable between the "fleet queen" Focus and the current Focus (the 2010/2011 "fleet queen" Focus fleet percentage is comparable to the Fusion--is it also a "fleet queen"?) the Focus has staged pretty impressive growth in retail volume according to the somewhat questionable Automotive Fleet magazine statistics.

 

As far as the 200 goes, I don't really care. You were the one who referred to the late model Focus as a "fleet queen" without providing evidence to back up that claim.

Edited by RichardJensen
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http://www.automotive-fleet.com/statistics/

2006 MY Focus: 26.5% fleet (122k retail)

2007 MY Focus: 24.2% fleet (126k retail) (3.2% retail increase)

2008 MY Focus: 21.4% fleet (157k retail) (16.7% retail increase) (~2k increase in fleet volume, ~31k increase in retail volume)

2009 MY Focus: 29.8% fleet (106k retail) (reset: the Focus was the only high volume compact to show an increase in sales year over year and remember the overall market dropped almost 35% from CY 2007 totals)

2010 MY Focus: 31.1% fleet (115k retail) (8.5% retail increase)

2011 CY Focus: 31.6% fleet (124k retail) (7.8% retail increase)

2012 CY Focus: 25.8% fleet (183k retail) (49.2% retail increase)

2013 CY Focus: 26.4% fleet (174k retail) (4.9% decrease)

 

Average annual fleet volume for the updated C170 Focus: 28.5%

Average annual fleet volume for the C2 Focus: 26.1%

 

Annualized increase in retail volume 2007 MY to 2013 MY, ignoring the 2009 discontinuity associated with the recession/near collapse of the auto industry: 14.22%

 

Despite fleet percentages being roughly comparable between the "fleet queen" Focus and the current Focus (the 2010/2011 "fleet queen" Focus fleet percentage is comparable to the Fusion--is it also a "fleet queen"?) the Focus has staged pretty impressive growth in retail volume according to the somewhat questionable Automotive Fleet magazine statistics.

 

As far as the 200 goes, I don't really care. You were the one who referred to the late model Focus as a "fleet queen" without providing evidence to back up that claim.

 

 

Thanks for getting those numbers. However, I think it was quite obvious when I said it was a fleet queen, it was in context to the conversation we were all having regarding rental fleet sales. (especially when in the two posts to you I specifically said the numbers were rental and do not include other types of fleet sales) Also, the entire discussion since post #7 was referring to rental sales of the 200 and then the Focus.

 

Just looking at 2013 fleet numbers you provided, government and company fleet sales skew the Focus number by almost a third (not sure how the C1 fleet sales were in those regards). It's obviously not what this conversation is about (especially in reference to including the Fusion which I'd imagine has a much higher percentage of government fleet sales).

 

I'd gladly go back and get just the rental numbers myself for each CY, but the link you provided only has the stats going back to 2011.

 

But you are absolutely right, I did not have any data to backup my statement. My logical fallacy is....

 

P.S. Mixing MY and CY numbers gives you a stats overlap. Do you have all MY or all CY links?

Edited by Intrepidatious
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You're the one who asked for these numbers, so I'd suggest that you not find fault with them.

 

I'd also point out that switching from model year to calendar year is far more likely to result in missed sales than it is overlap.

 

2011 MY vehicles registered in 2010 would not show in either category, and I propose that there were more 2011s sold in 2010 than there were 2010s sold in 2011s.

 

Secondly:

 

2007 MY: 32.4/40.4 = 80.2% rental

2008 MY: 35.8/42.8 = 83.6% rental

2009 MY: 36.1/45.1 = 80% rental

2010 MY: 44.1/52 = 84.8% rental

2011 CY: 38/57.5 = 66.1% rental

2012 CY: 48.1/63.7 = 75.5% rental

2013 CY: 45.3/62.2 = 72.3% rental

 

So rental percentage is down slightly with the C2 Focus as a percentage, but still apparently within what you would consider "fleet queen" territory, unless for some reason you consider there's a cutoff at 'fleet queen' status somewhere in the 78% range.

Edited by RichardJensen
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You're the one who asked for these numbers, so I'd suggest that you not find fault with them.

 

I'd also point out that switching from model year to calendar year is far more likely to result in missed sales than it is overlap.

 

2011 MY vehicles registered in 2010 would not show in either category, and I propose that there were more 2011s sold in 2010 than there were 2010s sold in 2011s.

 

Secondly:

 

2007 MY: 32.4/40.4 = 80.2% rental

2008 MY: 35.8/42.8 = 83.6% rental

2009 MY: 36.1/45.1 = 80% rental

2010 MY: 44.1/52 = 84.8% rental

2011 CY: 38/57.5 = 66.1% rental

2012 CY: 48.1/63.7 = 75.5% rental

2013 CY: 45.3/62.2 = 72.3% rental

 

So rental percentage is down slightly with the C2 Focus as a percentage, but still apparently within what you would consider "fleet queen" territory, unless for some reason you consider there's a cutoff at 'fleet queen' status somewhere in the 78% range.

Thanks again. You are giving rental as a percentage of fleet sales which is a bit ambiguous since I have no idea how many total Focus sales there were each year. I would think a true indicator would be rental as a percentage of total sales.

 

Rather than ask you to go back again to get the actual numbers, do you have a link I can access this data prior to 2011?

 

Edit: nevermind, I can get that from the yearly sales releases.

 

Thanks again.

Edited by Intrepidatious
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The other table I provided lists overall fleet percentages for the same years. Multiply one by the other to get rental as a percentage of all sales.

 

And you have access to all the same data I have. Click on the "vehicle registrations" link at automotive fleet

Edited by RichardJensen
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