rickm70 Posted August 30, 2006 Share Posted August 30, 2006 Walking up Yonge St. at 7:30 this morning in Toronto, I saw this crossover with a three bar grill heading towards me then realized it was an Edge. I had to do a double take...... it was a very handsome looking vehicle. I hope the reviews are positive...... Quote Link to comment Share on other sites More sharing options...
foxrun Posted August 30, 2006 Share Posted August 30, 2006 Walking up Yonge St. at 7:30 this morning in Toronto, I saw this crossover with a three bar grill heading towards me then realized it was an Edge. I had to do a double take...... it was a very handsome looking vehicle. I hope the reviews are positive...... Wait till you sit in one, the interior is amazing and the ride is great. The Edge will blow away the competition. Anyone in the market will buy this car if the just sit in it, I really do believe it will sell itself. Quote Link to comment Share on other sites More sharing options...
MGallun Posted August 30, 2006 Share Posted August 30, 2006 Wait till you sit in one, the interior is amazing and the ride is great. The Edge will blow away the competition. Anyone in the market will buy this car if the just sit in it, I really do believe it will sell itself. are they not asking a bit for it, when i did a mock build, a top of the line edge was like 30k? whats the competition like? if its going to sell for that i would hope it would be a complete gem. Quote Link to comment Share on other sites More sharing options...
igor Posted August 30, 2006 Share Posted August 30, 2006 are they not asking a bit for it, when i did a mock build, a top of the line edge was like 30k? whats the competition like? if its going to sell for that i would hope it would be a complete gem. the prices were not aannouced yet .. those were test pnrices .... it is likely the price will be considerably lower when announced. Especially when GM is indicating their new large crossovers will be under 30k. Igor Quote Link to comment Share on other sites More sharing options...
Guest Sixcav Posted August 30, 2006 Share Posted August 30, 2006 They're gonna be 30 grand, count on it. Quote Link to comment Share on other sites More sharing options...
waymondospiff Posted August 30, 2006 Share Posted August 30, 2006 Well, here's the competition: Murano $27,600 - 31,700 Highlander V6 $25,140 - 31,380 Pilot $27,095 - 35,445 Santa Fe $20,945 - 27,945 CX-7 $24,310 - 28,560 The above are all base prices, ranging from model to model (i.e. LX FWD vs. EX AWD.) The Edge is tip-toeing into the meat of the midsize crossover market, so I expect Ford to price accordingly. And if the Edge is too pricey for you, I bet they'd love to sell you an Escape! Scott Quote Link to comment Share on other sites More sharing options...
MGallun Posted August 30, 2006 Share Posted August 30, 2006 Well, here's the competition: Murano $27,600 - 31,700 Highlander V6 $25,140 - 31,380 Pilot $27,095 - 35,445 Santa Fe $20,945 - 27,945 CX-7 $24,310 - 28,560 The above are all base prices, ranging from model to model (i.e. LX FWD vs. EX AWD.) The Edge is tip-toeing into the meat of the midsize crossover market, so I expect Ford to price accordingly. And if the Edge is too pricey for you, I bet they'd love to sell you an Escape! Scott oh not looking to buy one, just got a new fusion, just hope they dont overprice it, i did a build your own and had to mofo near 40k! lol... Quote Link to comment Share on other sites More sharing options...
Guest Sixcav Posted August 30, 2006 Share Posted August 30, 2006 First off, base prices are a waste of time. Every car maker touts them, but no dealership has them. When was the last time you went to a dealer for a car (doesn't matter what kind) and they had a car there that was "base price". It's so rare as to be almost non-existant. Most dealers order cars with options because that's where they make most of their money on the sale. That's where the mark up is so they are not inclined to order a base model anything. If you want a base model car it's likely you'll have to order it. Here in my area I've never seen a base model F150 on the lot just for instance. Every single F150 is XLT or XLT Lariat or what have you. But you never see a based out F150 V6 with manual windows and vinyl seats. They just won't order them, no money to be made there. Additonally, most buyers are not inclined to buy a base model anything. Call it foolish pride or ego or whatever, but most people don't want to say "Yep, that baby is based out." lol They want a couple options anyway. With respect to the price tag on the Edge. It's not that I couldn't swing a 30 grand price tag, my Mustang was almost that much. It's that now, in the midst of Ford problems, when they aren't selling enough cars, they decided it's a good idea to bring to the market another expensive SUV, as if the market wasn't already saturated by them and oh by the way gas isn't going to get below the $2.00 mark anytime soon so right off the bat you know this thing is going to have a very limited target audience. We can all get on here and pay it all the compliments in the world about how great it looks and how wonderful the interior is. But in the end it all comes down to how many they sell. This is an expensive SUV in a market already swimming in expensive SUV's and oh by the way a lot of them are just sitting on the lots too. Its not secret that sales of SUV's and pickups is down, waaay down, now that gas is so expensive. I personally think the era of the SUV has come to an end. They won't be so prevalent on the road as once they were. Sedans and coupes will be the majority again. Now who knows, with the advent of hybrids and electrics, maybe we can all clamber back to our big SUV urban road warriors. But not likely anytime in the next few years. I've said this before and I'll say it again. Ford has a perception problem with the general public. When people get to a Ford lot and they see 30 grand price tags on a Ford Edge, they'll think "Screw that, I'm not paying 30 large for a damn Ford." and they'll go buy one of the other vehicles on your list. I know it sucks, but it's reality, at least for now. Quote Link to comment Share on other sites More sharing options...
MGallun Posted August 30, 2006 Share Posted August 30, 2006 First off, base prices are a waste of time. Every car maker touts them, but no dealership has them. When was the last time you went to a dealer for a car (doesn't matter what kind) and they had a car there that was "base price". It's so rare as to be almost non-existant. Most dealers order cars with options because that's where they make most of their money on the sale. That's where the mark up is so they are not inclined to order a base model anything. If you want a base model car it's likely you'll have to order it. Here in my area I've never seen a base model F150 on the lot just for instance. Every single F150 is XLT or XLT Lariat or what have you. But you never see a based out F150 V6 with manual windows and vinyl seats. They just won't order them, no money to be made there. Additonally, most buyers are not inclined to buy a base model anything. Call it foolish pride or ego or whatever, but most people don't want to say "Yep, that baby is based out." lolThey want a couple options anyway. With respect to the price tag on the Edge. It's not that I couldn't swing a 30 grand price tag, my Mustang was almost that much. It's that now, in the midst of Ford problems, when they aren't selling enough cars, they decided it's a good idea to bring to the market another expensive SUV, as if the market wasn't already saturated by them and oh by the way gas isn't going to get below the $2.00 mark anytime soon so right off the bat you know this thing is going to have a very limited target audience. We can all get on here and pay it all the compliments in the world about how great it looks and how wonderful the interior is. But in the end it all comes down to how many they sell. This is an expensive SUV in a market already swimming in expensive SUV's and oh by the way a lot of them are just sitting on the lots too. Its not secret that sales of SUV's and pickups is down, waaay down, now that gas is so expensive. I personally think the era of the SUV has come to an end. They won't be so prevalent on the road as once they were. Sedans and coupes will be the majority again. Now who knows, with the advent of hybrids and electrics, maybe we can all clamber back to our big SUV urban road warriors. But not likely anytime in the next few years. I've said this before and I'll say it again. Ford has a perception problem with the general public. When people get to a Ford lot and they see 30 grand price tags on a Ford Edge, they'll think "Screw that, I'm not paying 30 large for a damn Ford." and they'll go buy one of the other vehicles on your list. I know it sucks, but it's reality, at least for now. thats what i was saying, freestyles i saw had 26-28k tags, i was like man, for the sake of sales you need to drop that at least 2k... they still would make a decent profit of it i bet.. blah.. Quote Link to comment Share on other sites More sharing options...
DSenstad Posted August 30, 2006 Share Posted August 30, 2006 The Edge isn't a true SUV and as the poster said that segment is lessening. The Edge is the segment that those people have moved into and Ford needed a player in that market, it is an intelligent move. Quote Link to comment Share on other sites More sharing options...
Nels Nelson Posted August 31, 2006 Share Posted August 31, 2006 Car Design News' take on the Edge: "Touted as the Next Big Thing, Edge is Ford's bid to lead the crossover sector. Essentially a low-fat SUV, Edge has a long cabin, short bonnet and wheels pushed to the corners. In a market whose domestic products often lack the variety found in other markets such as Europe, Edge will be an interesting new option for American car buyers keen to stay patriotic. The taut linear theme of the exterior gives the car solidity with a well-judged relationship between cabin and engine volumes, though remains very pre-Iosis. The DRG features a three-bar grille becoming increasingly familiar in Ford's American range, even if the lower half of the headlamps seem marginally pinched. At the back, the screen is raked to further distance itself from larger SUV's, with lights appearing similar to the Skoda Octavia. Conceived and priced for mass appeal, the cost-cutting is apparent inside with exposed screw-heads and low-quality plastics on the centre console. Though intended to lead this new market, the Ford Edge may find the biggest threat comes from its more expressive stablemate: the Mazda CX-7." Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted August 31, 2006 Share Posted August 31, 2006 Though intended to lead this new market, the Ford Edge may find the biggest threat comes from its more expressive stablemate: the Mazda CX-7." Spoken like a true Euro-centrist. Assuming that Ford is moving to an Iosis theme in the U.S. (where such a look would be soooo not Ford). 'Course the funny part: assuming that a limited availability model that is being sold from a dealership network a quarter the size of Ford's will pose a threat. Obviously not someone very familiar with the dealer landscape here. Quote Link to comment Share on other sites More sharing options...
robertlane Posted August 31, 2006 Share Posted August 31, 2006 I think the Fusion, especially the AWD is priced perfect. I drove an AWD model and was surprised how well it handled. If Ford can do what they did with the Fusion to the Edge, it will do rather well. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted August 31, 2006 Share Posted August 31, 2006 Though intended to lead this new market, the Ford Edge may find the bggest threat comes from its more expressive stablemate: the Mazda CX-7." Someone needs to get their head examined here: Lets see, a product that smaller and gets worse gas mileage (add in needs premium too) is going to do better then one with a large engine, better MPG and more cabin space and arguably better looking? Quote Link to comment Share on other sites More sharing options...
DCK Posted August 31, 2006 Share Posted August 31, 2006 The Big thing i would like different about the Edge and the Fusion is taking the over sized ford eblem off the grill and putting the smaller emblem right about the grill on the hood, The gigantic ford emblem destroys the three bar grill. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted August 31, 2006 Share Posted August 31, 2006 The gigantic ford emblem destroys the three bar grill. Sky's falling too. Quote Link to comment Share on other sites More sharing options...
waymondospiff Posted August 31, 2006 Share Posted August 31, 2006 (edited) First off, base prices are a waste of time...(w)hen was the last time you went to a dealer for a car...and they had a car there that was "base price"...(i)f you want a base model car it's likely you'll have to order it. Here in my area I've never seen a base model F150 on the lot just for instance...(a)dditonally, most buyers are not inclined to buy a base model anything.... Well, with respect, my car is a "base" model. Mazda5 Touring Automatic. Only "options" were a not-wanted and not-charged-for dealer-installed sunroof visor. At my nearby MEGA Ford dealer they have just about every F-150 you could dream of. Including base, regular cab, short bed, V6/manual F-150s. Same for the Escapes, Focuses, etc. And of course Honda doesn't sell a single car with options. Everything is standard. Sure they have some odd model names (EX-LNAVI, for instance.) but not a single option. And, to me at least, I prefer it that way. With respect to the price tag on the Edge...in the midst of Ford problems, when they aren't selling enough cars, they decided it's a good idea to bring to the market another expensive SUV...I personally think the era of the SUV has come to an end.... Ah, but the Edge isn't just another SUV, it's a "crossover" with a car chassis for better handling, lighter weight, more room, and better efficiency. Where the market is heading and where Ford needs to be, NOW! Ford has a perception problem with the general public. When people get to a Ford lot and they see 30 grand price tags on a Ford Edge, they'll think "Screw that, I'm not paying 30 large for a damn Ford." and they'll go buy one of the other vehicles on your list. I know it sucks, but it's reality, at least for now. I've said it before on this board, and I'll say it again, if Ford CAN'T get people to pay $30K for a Ford then they have major problems. With the average new vehicle transaction over $26,000 any full-range automaker must be able to get more than $30K for a new car. If they cannot, they will be marginalized in the market making only substandard vehicles. I think both GM & Ford are seeing this and trying to make improvements to their vehicles so that they can charge more for them. It appears the Edge is an equal to any of its competitors, so hopefully Ford will be able to charge an equal amount for it. Otherwise, Ford is in for an even rougher patch ahead. Scott Note - Sixcav, I edited the quotes not because of what you said, but only to emphasis what I was responding to and to keep the length of this post to a minimum. Edited August 31, 2006 by waymondospiff Quote Link to comment Share on other sites More sharing options...
rickm70 Posted August 31, 2006 Author Share Posted August 31, 2006 I've said it before on this board, and I'll say it again, if Ford CAN'T get people to pay $30K for a Ford then they have major problems. With the average new vehicle transaction over $26,000 any full-range automaker must be able to get more than $30K for a new car. If they cannot, they will be marginalized in the market making only substandard vehicles. I think both GM & Ford are seeing this and trying to make improvements to their vehicles so that they can charge more for them. It appears the Edge is an equal to any of its competitors, so hopefully Ford will be able to charge an equal amount for it. Otherwise, Ford is in for an even rougher patch ahead. Scott I think you are right on about the price point Scott. Ford of Canada hasn't posted the pricing of the Edge yet on the web site, but I'll be looking to replace my C class Mercedes in a year, and I don't mind paying $30k + provided the vehicle offers comparable valuable to other manufacturers' similar products. Bur for me its all about product choice that would get me back in the Ford fold. When I went to replace my Mystique in 2004, Ford had little to offer. The Taurus was on its way out, the Escape was due for a refresh, Focus had its teething issues, and Mercury had been dumped here in Canada.... so I looked at the alternatives. Next time, the MKZ will be first on my shopping list, and I'll be sure to look at the Edge as well. Each vehicle serves a different purpose, but its great to change it up and drive something different at each renewal. BTW, my first new vehicle was a bare bones Ford Escort LS, the FS (fuel saver) model. It served its purpose well though and I got a huge number of miles out of it. It wasn't half the car tht the Fiesta was though that it replaced. Unfortunately I totalled the Fiesta in an accident. Rick Quote Link to comment Share on other sites More sharing options...
Blueblood Posted August 31, 2006 Share Posted August 31, 2006 (edited) After seeing production pics of the Edge interior I'm very afraid for Ford, the interior is absolute garbage, I see the same cheap ass hard plastic silvery shit on the center stack that was on a stripper rental Explorer I drove back in 03. And of course the Ford wide radio and Hvac controls are literally the worst in the industry, they look like they are straight out of a 1990 Econoline van or something like that. and it's little things like that that will send people to the competition. The horrid IP Ford is using that first came about in the Escape with the hard to read 20mpg increments and cheap looking white face with the econo-car 120 mph limit looks horrible. Ford still doesn't get it, cost cutting, poor design, cheap ass materials, and using the same ghetto parts in everything they make will be their downfall. :rip: Edited August 31, 2006 by Blueblood Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted August 31, 2006 Share Posted August 31, 2006 That's not the IP from the Escape. Quote Link to comment Share on other sites More sharing options...
DCK Posted August 31, 2006 Share Posted August 31, 2006 Spoken like a true Euro-centrist. Assuming that Ford is moving to an Iosis theme in the U.S. (where such a look would be soooo not Ford). 'Course the funny part: assuming that a limited availability model that is being sold from a dealership network a quarter the size of Ford's will pose a threat. Obviously not someone very familiar with the dealer landscape here. If Ford management shared your beliefs they would be bankrupt by now......................or definately on there to way bankruptcy. Quote Link to comment Share on other sites More sharing options...
Blueblood Posted August 31, 2006 Share Posted August 31, 2006 That's not the IP from the Escape. The gauges.. Do they really need to go upside down? WTH is the point of that? Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted August 31, 2006 Share Posted August 31, 2006 The gauges.. Do they really need to go upside down? WTH is the point of that? What are you talking about? If Ford management shared your beliefs they would be bankrupt by now......................or definately on there to way bankruptcy. Yes, because Ford has a long history of success selling Euro-Fords here. The list of successes is as endlessly long as the pile of profits they have brought to the company is endlessly deep. The United States is not Europe. If you need elaboration on why exactly this is the case, I can help you out with several easy lessons. Assuming that cars that sell in Europe will sell in the United States is asinine. Assuming that designs that sell in Europe will sell in the U.S. is ludicrous. Assuming that Ford is incapable of maintaining different design directions for the U.S. and Europe is balderdash. Quote Link to comment Share on other sites More sharing options...
one2gamble Posted August 31, 2006 Share Posted August 31, 2006 designs that sell in europe do sell in the US very successfully. Thats not to say EVERY design would because thats simply not true but there is a long history of companies being able to move Euro designed cars in relatively large numbers. Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted August 31, 2006 Share Posted August 31, 2006 designs that sell in europe do sell in the US very successfully Well, not exactly: 1) the Fusion would be a failure if it sold in Passatish volumes (28k ytd), 2) European brands are expected to be European. Quote Link to comment Share on other sites More sharing options...
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