jpd80 Posted October 30 Share Posted October 30 2 hours ago, Biker16 said: This is really interesting. It confirms that the existing OEM Model of delegating to suppliers is biting them in the ass, during the EV transition. Basically confirms that Vertical integration is a necessity for Future product Development This video on lucid's development philosophy lays out the difference between New companies and the legacy Automakers The things that I found scarey in Farley’s admissions were: 1. Ford tolerates engineering design that permits up to 150 control modules in its vehicles 2. To save about $500/vehicle, Ford auctioned out the supply of those 150 modules to suppliers 3. Ford did nothing to ensure that all those modules could talk to each other 4. Ford doesn’t own the IP in those modules and has to get permission from the supplier to change things. No wonder Ford is just so hamstrung with changes that people think should be easy to do and yes, I agree that’s probably what Farley created a new team to get away from entrenched design rules that are crippling innovation and stopping Ford from being nimble and quick to market. CE1 is a breath of fresh air that is getting thrown in the face of Ford corporate engineering and now, big questions are being asked about Ford’s engineering design processes used in all other vehicles. 2 Quote Link to comment Share on other sites More sharing options...
Rick73 Posted October 30 Share Posted October 30 3 hours ago, Biker16 said: This is really interesting. It confirms that the existing OEM Model of delegating to suppliers is biting them in the ass, during the EV transition. Basically confirms that Vertical integration is a necessity for Future product Development This video on lucid's development philosophy lays out the difference between New companies and the legacy Automakers. Also very important is that Lucid appear view vehicle overall energy efficiency as far more important than Ford, GM, or Stellantis; perhaps more like Tesla. He mentioned how aerodynamics is most important, and explains how energy efficiency also affects driving range, electrical power grid, effective charging speed, and so on; not just initial vehicle cost. I sometimes forget that average non-technical people may not be seeing the big picture at all, but rather pieces that don’t fit together from their perspective. The Lucid Air Pure at 5 miles per kWh is quite an accomplishment, yet he said in video they are not satisfied with that. They want ever-increasing efficiency, as it should be for all manufacturers. 2 Quote Link to comment Share on other sites More sharing options...
Sherminator98 Posted October 31 Share Posted October 31 20 hours ago, GearheadGrrrl said: Impressive, but that was obviously a race prepped car and can't be fairly compared to a street legal car. https://www.reuters.com/business/autos-transportation/xiaomi-chief-touts-nurburgring-record-ahead-ev-launch-2024-10-29/ Quote Xiaomi said the production version of the SU7 Ultra would feature carbon-fiber components, including its roof, performance ceramic brakes and an aerodynamic styling. The company had unveiled a prototype in July. Ahead of Tuesday's event, Lei said the SU7 Ultra prototype had set a record lap time at Germany's grueling Nurburgring track. Quote Link to comment Share on other sites More sharing options...
Biker16 Posted October 31 Share Posted October 31 18 hours ago, jpd80 said: The things that I found scarey in Farley’s admissions were: 1. Ford tolerates engineering design that permits up to 150 control modules in its vehicles 2. To save about $500/vehicle, Ford auctioned out the supply of those 150 modules to suppliers 3. Ford did nothing to ensure that all those modules could talk to each other 4. Ford doesn’t own the IP in those modules and has to get permission from the supplier to change things. No wonder Ford is just so hamstrung with changes that people think should be easy to do and yes, I agree that’s probably what Farley created a new team to get away from entrenched design rules that are crippling innovation and stopping Ford from being nimble and quick to market. CE1 is a breath of fresh air that is getting thrown in the face of Ford corporate engineering and now, big questions are being asked about Ford’s engineering design processes used in all other vehicles. I can imagine some Mid-level VP person getting a massive promotion and bonus due to the "savings" from this decision. 3 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted October 31 Share Posted October 31 4 hours ago, Biker16 said: I can imagine some Mid-level VP person getting a massive promotion and bonus due to the "savings" from this decision. In fairness, it’s what Ford has done for decades, make their teams find every possible saving. In their corporate mind, it is better to take the $500/vehicle saving now and deal with any consequences if or when they occur. This instance instance shows an underlying Complexity and vulnerability that has crept into the design, they would have swept it away under some glib idea of “managing change” that get all those VPs sporting wood. Quote Link to comment Share on other sites More sharing options...
Roland Posted October 31 Share Posted October 31 Maybe he just forgot what it was like to drive a car and doesn't want to go back to a truck or SUV. Quote Link to comment Share on other sites More sharing options...
Joe771476 Posted November 29 Share Posted November 29 I think Bill Ford has had enough of Jim's antics! Quote Link to comment Share on other sites More sharing options...
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