BORG, you may as well throw in "in Metro Detriot" in your posts. At some point you, like Fordbuyer, need to realize not everyone is like you.
Ford will be offering gas, electric, and PIH versions of the Focus. If you want an all-electric Volt, you are out of luck, if you want a PIH Leaf, too bad for you. Ford will be giving you options. Does an all-electric Focus make sense for a 30 something single male with a Lincoln fixation? Maybe not, But as a married 30 something with a 30 mile commute, and all-electric Focus is more appealing to me than a PIH one.
Is the Volt different looking than the Cruze on which it is based? Sure. Does the Volt look much worse than the boring-as-a-Corolla Cruze? No argument. I fail to see how that is a benefit.