akirby

And to think they almost killed it for North America…..

I mean - what if you’re driving in a torrential downpour?

It started moving forward then took off.

Area 51 and Velocity Blue

Don’t confuse gross profit with net profit. Every person on that 100 person skunkworks team plus the entire T3 design, engineering and testing team plus all the folks working on next gen batteries and platforms and future vehicles are an expense without a revenue stream. You're looking at a division that is staffed for and working on 8-10 vehicles (more counting Europe) but only selling 3 and developing new platforms, technologies and processes and building new plants (construction is capital but there is still a lot of expense). All of those costs go against net profit and it’s virtually impossible to turn a net profit more new EVs are on the street generating revenue and profits.

Wow - almost a 17% margin for Ford Pro. How do they break out vehicle sales between pro and blue? Is Pro fleet only?

Didn’t help that the cars inside were in neutral.

I thought cruise only worked above a certain speed?

For the record, I’m not against unions. I’m against union tactics like strikes just to get more compensation - especially when it’s significantly higher than the rest of the market. It puts employers at a competitive disadvantage and it absolutely drives business to other states and countries. And it protects bad employees and stifles productivity. I’ve seen it first hand. I believe an employer has the right to determine employee pay. Period. If you don’t like the pay or benefits then go find another job.

From what I’ve seen they’re planning to make cheaper versions of existing vehicles not an all new model 2.

You can’t make this stuff up.

I don’t see the distinction. If it came from Tesla it came from Musk, just like anything Ford says publicly came from Farley.

Why do people still believe everything Musk says?

Sorry first column was Japan.

Seems short sighted based on sales which have been steadily declining.

Nobody thought it was sustainable once inventory levels returned to normal. Just a question of how long it would take and how much of the Inflation was permanent. But you can’t blame them for milking that cow while it lasted.

Still a huge gap and quoting that statistic is misleading. They should have at the very least quoted # chargers vs number of gas pumps.

Or 8-10 ft lumber and plywood

Commodity implies a lot more than lowered prices. There is nothing about those vehicles that come close to being a commodity. And they’re lowering prices after having raised prices significantly. This is just a natural correction of prices that were higher than normal during times of short supply. I agree they have to keep the products fresh to maintain margins.

FTFY 😎

They also made quality the biggest kpi for bonuses for all mgt employees,

Agree it’s not 1 for 1 when most owners can charge at home. But as the market expands more people will need public chargers so it has to be a lot more than we have currently so it’s still a misleading statistic.

Thats the rumor from some Ford reps off the record. I’m waiting for one too because I need the bed space. Hopefully for 2025.

Not a fair comparison since one EV charger can service 1 vehicle every hour, maybe 2 while a regular gas station can serve anywhere from 24 vehicles per hour up to 120 at a place like Buc-Ees.

They opened plants here because it’s cheaper than importing. If they’re not careful these plants will just close and they’ll go back to importing or move the factory to Mexico.