akirby

They'll end up in livery service or as shuttles at MB dealerships.

I don't think they do that with profitable products. Certainly not F series. I think there is a difference between rot on the vine and longer refresh cycles. They do tend to stretch refresh cycles on everything except F series but that's not rot on the vine. Take Focus. Even when brand new it wasn't profitable so why would a refresh change that? Why spend time and money just to break even? They don't have the resources to do that and the other 3-4 vehicles at the same time, and those cheaper vehicles will sell better than a more expensive performance EV. The ICE mustang crossover should sell better and should be more profitable and they can add an EV down the road. It's just timing and priorities.

So many people don't understand this concept. 9 times out of 10 this is why Ford stops investing in a vehicle. They leave it to rot on the vine because they could never recoup the investment and updating it might help sales but not profits. The decision to kill it was made years ago.

MME was always a stopgap like Lightning. Then the focus changed to keep ICE and target lower priced EVs. We'll see a new one but not until they flesh out the lower priced points.

Just have the dealer reinstall the software.

Could be a private cash offer

You keep assuming that EVs will replace ICE in a few years. Not happening. Both will have good market share for the next decade or two. So yes given the potential savings and the number of vehicles on C2 and the volume of F series it makes perfect sense to update the platform for the next cycle and roll it out vehicle by vehicle. Pretty sure that's why F150 got dalayed.

What is "radio"? For me it's Siriusxm or usb stick.

Bring it down or we'll help you move on.

Edge buyers don't want an Explorer even with 2 rows. It's too wide. We tried an Aviator but it was too big compared to Nautilus.

Used car sales

Saw something strange in Vancouver. Gas was $200. Apparently that was for 200 litres. Which I think is around $7.40/us gallon.

To a point. Lower pricing will increase sales but only to 20%-25% not 50%.

A recall for a wear item that doesn't affect driving is ridiculous.

The savings extend beyond the product cost. Procuring 50 products from 20 vendors and managing that along with engineering, testing, assembly and warranty costs dwarf the product savings. Let's say it costs $500M to roll this out and it only saves $1B/yr. That's a 6 month payback. Even at half that it's a business case that nobody would turn down.

Not just the bus - that includes infotainment and control modules. You're really underestimating the potential changes here and overestimating how many will switch to EVs over the next 5 years.

In 2025 Ford sold 1.2M vehicles not named F series. If you save just $2k per vehicle that's $2.4 BILLION every single year added to the bottom line. Damn right it's worth pursuing

You don't spend millions. You take what ce1 already developed and apply it. And yes that means something like visteon.

Until I can get 350 miles of range anywhere in the country in 15 minutes guaranteed I'm not interested as a family vehicle for trips. At my age convenience is more important and I don't care what gas cost. I would gladly buy an EV for local driving.

Not crazy about the rear

Given the Braptor ecoboost develops torque so much lower in the band that 30 lb/ft deficit means nothing and performance is so close that it doesn't matter and Braptor gets 2 mpg better on the city cycle.

Vertical integration and simplification - especially electrical - can save thousands on existing platforms. even more if it's a brand new platform.

CE1 will not cannibalize Maverick or vice versa. Two completely different markets. Both can easily sell 150k. You seem to think that buyers don't care if it's EV or not, but they do and it's not due to price. Majority of buyers don't want EVs yet.

Just changing the wiring and electronics would be huge.