“Extremely compromised” is a bit exaggerated don’t you think? For the longest time, almost all manufacturers have only had one vehicle in each segment and they aren’t compromised. I actually see it as the opposite. Having two vehicles makes them compromised. The escape has all the interior features I’d like to have, but lacks the exterior style I like. The sport has the exterior style I like, but it forces me to buy 4wd which I don’t want or need and it’s missing a lot of the interior features, size, and engine options that the escape has.
id think that an escape sized bronco sport with hybrid and plug-in options offered in both 2WD and 4wd with all the tech inside that the escape has would be quite the winner. The engine options would give better fuel economy and the 2WD would make it cheaper (all of jeeps competitors come in 2WD). I’d guess it would sell just as well if not better than the current two vehicle approach at a much lower cost to ford.