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Ford "Tough Box" coming to the F-150 this Spring


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New package that will go on sale this spring.

Labeled "midbox" and "Tough Box," will be targeted to commercial buyers.

 

"The new F-150 package took only six months to go from the planning stage to the final version, said Ken Macfarlane, Ford's director of truck manufacturing operations. Typically, he said, such a modification would take 18 months to develop and produce."

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What is that exactly?

 

Six months is quick and good job to them. Perhaps this was aided by the overall design which had something like this in mind?

 

 

Its a Bold realization that more and more truck customers DON'T buy F-series trucks to replace the grocery-getter. This past summer was a big "wake up" call for Ford because of the market shift of people going from F-series to Camrys, Accords, and Sonatas.

 

The truck market is correcting itself, and more commercial application customers are buying than the "regular joe" type of customer. This is great news, this shows that the target customer can and will CHANGE between product years and in this case product months, what a Bold Move!

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I am guessing it is a composite bed like the toyo tacoma has had for the last2 yrs or so WOW what a breakthrough!!!!!!!!!!!!!!

 

Or a composite bed like the Sport Trac has had since its inception in 2001, long before Toyota copied it.

 

http://en.wikipedia.org/wiki/Ford_Explorer_Sport_Trac

Edited by Mark B. Morrow
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Or a composite bed like the Sport Trac has had since its inception in 2001, long before Toyota copied it.

 

http://en.wikipedia.org/wiki/Ford_Explorer_Sport_Trac

 

Ranger Flareside had a composite bed the year it came out (93 or 94...can't remember which). When it went by the ultra lame name "Splash" (awww heck I almost bought one! Probably would have if I had not just bought a new Ranger Supercab in 92)

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New package that will go on sale this spring.

Labeled "midbox" and "Tough Box," will be targeted to commercial buyers.

 

"The new F-150 package took only six months to go from the planning stage to the final version, said Ken Macfarlane, Ford's director of truck manufacturing operations. Typically, he said, such a modification would take 18 months to develop and produce."

 

 

OMG! A mid yr change? It can't be done! Just think of the billions in standard bed parts that have already been ordered! We all know that Ford can't do this, any more than they could correct the New Escape's sub-standard drum brakes, mid yr. Would cost a whopping $36 in parts!

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"OMG! A mid yr change? It can't be done! Just think of the billions in standard bed parts that have already been ordered! We all know that Ford can't do this, any more than they could correct the New Escape's sub-standard drum brakes, mid yr. Would cost a whopping $36 in parts!"

 

The main reason isn't so much cost after the fact, rather, the contracts binding them. Anyone can change anything, at any time, but like everything else, there's a cost. So the suppliers are left with XXXXX number of parts, then Ford changes the order to something else...well the supplier needs to unload XXXXX number of parts somehow.

 

Again, all this boils down to execution. At what point, where, exactly when, did someone say to themselves "Ah yes, we tested these brakes out, and they work great". And thats where the problem really lies. The conversation should have been "Wow, these are some damn good breaks, they stop quicker than any other competitors!" ANd maybe that did take place, but there was a beancounter who might have said "Nope we can't have those, it's $21 more per unit, and we think that's too much"... THEY should be fired.

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"OMG! A mid yr change? It can't be done! Just think of the billions in standard bed parts that have already been ordered! We all know that Ford can't do this, any more than they could correct the New Escape's sub-standard drum brakes, mid yr. Would cost a whopping $36 in parts!"

 

The main reason isn't so much cost after the fact, rather, the contracts binding them. Anyone can change anything, at any time, but like everything else, there's a cost. So the suppliers are left with XXXXX number of parts, then Ford changes the order to something else...well the supplier needs to unload XXXXX number of parts somehow.

 

Again, all this boils down to execution. At what point, where, exactly when, did someone say to themselves "Ah yes, we tested these brakes out, and they work great". And thats where the problem really lies. The conversation should have been "Wow, these are some damn good breaks, they stop quicker than any other competitors!" ANd maybe that did take place, but there was a beancounter who might have said "Nope we can't have those, it's $21 more per unit, and we think that's too much"... THEY should be fired.

 

the reason this was possible, was that they did not actually change any existing parts .. they simply mount existing 5.5ft beds on existing 8ft-bed-frame and putting an all new integrated cabin in the 3-or-so ft left between the cabin and the bed ...

 

Igor

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  • 1 month later...
just saw it and have been correcting everyone who compares it to the Cheyenne side door..

 

I saw the comparison too and thought it was funny. Have you emailed Autoblog about it?

 

There has been quite a few concepts with the"Cheyenne" type side door. It would be pretty cool option on the next F150.

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OK more details

 

"It's a very cool feature but also very functional. In addition to storage on the inside, you can also add sliding tool drawers that extend back into the bed. You can also install a cap over it and the rest of the bed. We're trying to offer as much flexibility as possible," says Sherwood.
Customers will be able to order the Tough Box option on 145-inch wheelbase regular cab pickups with a 5.5-foot box, or on 163-inch wheelbase Super Cab models with a 5.5-foot box.

 

The Tough Box project came together in less than a year. In June 2006 Scotts Miracle-Gro, the well-known fertilizer company, requested an order for pickups to meet new federal regulations requiring the separation of liquid and granular fertilizer in the same space. Ford responded by delivering this new 'midbox' concept.

 

 

EVEN MORE INFO AT THE LINK BELOW: All of these will be built in KCAP and then shipped to a "second stage manufacturer" in MI what gets me is: is KCAP the CLOSEST F150 plant to Detroit? this arrangement has the trucks shipped for almost 800miles ...before even being shipped.

 

http://www.pickuptruck.com/html/2009/ford/...pied/mule1.html

 

Igor

Edited by igor
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OK more details

EVEN MORE INFO AT THE LINK BELOW: All of these will be built in KCAP and then shipped to a "second stage manufacturer" in MI what gets me is: is KCAP the CLOSEST F150 plant to Detroit? this arrangement has the trucks shipped for almost 800miles ...before even being shipped.

 

http://www.pickuptruck.com/html/2009/ford/...pied/mule1.html

 

Igor

 

We don't build regular cabs or the 163" wheel base at DTP. We only build the 133", 139", 145" (supercab) and the 150" W.B. Supercabs, crewcabs, 5.5' and 6.5' (bed) only.

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