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Buick to get rebadged Opel Insignia in 2011


PREMiERdrum

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IIRC, Opel Insignia is the originator vehicle for the Epsilon II platform and it is also

GM's main FWD/AWD platform for next gen Malibu/Impala and LaCrosse/Lucerne.

 

Since the LaCrosse is already out, I doubt a Regal is coming to North America any time soon.....

Edited by jpd80
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However, will this wayward Saturn also get canceled all the sudden as the "Buick Vue" did??

 

With recent GM decisions, who knows?

 

That said, I'm going to lead toward "no." Here's why: The "Vuick" was quite obviously a Saturn Vue with a Buick grille. This Regal has not been seen by the American public (most of the public anyway - not us LOL). Therefore, to most people, it's a "brand new" vehicle, with a "new," "fresh" design.

 

But again.....who knows with GM management....

Edited by rmc523
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Telling quote:

 

“This is not the same GM it was before,” Lindland said. “That was the purpose of the bankruptcy and everything the government did -- to create a new company that could make faster decisions.”

 

A company that could make faster decisions, not better decisions.

 

And that's what they've got. The old GM would've made one decision on the G8, but today's GM has made five or six. Now that's some fast decision making.

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Yeah because the saturn astra was such a hit!

The Aura was. It just wasn't enough to keep Saturn around.

 

@All

You guys just might want to look up the 'parentage' of the Malibu, G6, Equinox, Torrent, and the upcoming Cruze. It wasn't just Saturn that used Opel as a base. Other than the Torrent, those aren't/weren't bad-selling vehicles. (Admittedly, the G6 became a rental queen)

 

Using Opel as a base wasn't a bad idea. It's not what killed Saturn or Pontiac. What killed them was bad management decisions that didn't allow Saturn or Pontiac to be different from the other GM brands. (I blame 'old GM's' Board and their fiefdoms) Pontiac was becoming just another Chevrolet, and Saturn was turning into Oldsmobile.

 

GM could do a lot worse than redoing the Aura as a Regal. In fact, they have - check out the Daewoo Aveo.

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