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vinyl roof MKZ


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When I bought my 03 LS there was one on the lot with a vinyl roof and I rmember thinking "will this worn out style ever die". I had cars that had vinyl roofs in the 70's and 80's but not unlike the Crager SS wheels I see them as part of an era, and that era has come and gone.

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Back in 1999 when the 2000 Lincoln LS came out, then VP of marketing Jim Rogers told dealers that if he saw a new LS with a dealer added vinyl roof that he would come after them with a baseball bat. And apparently he did have "discussions" with some of those dealers although he certainly didn't have a legal leg to stand on to prevent it.

 

Jim was great. He was on the edmunds forum back then and when I was trying to order my LS they had changed the dark red color from Cordovan to Autumn Red. But nobody had a sample of Autumn Red so I could make sure it was ok before I ordered it. Jim personally sent me a paint sample via mail. Now that was service......

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Back in 1999 when the 2000 Lincoln LS came out, then VP of marketing Jim Rogers told dealers that if he saw a new LS with a dealer added vinyl roof that he would come after them with a baseball bat. And apparently he did have "discussions" with some of those dealers although he certainly didn't have a legal leg to stand on to prevent it.

 

Jim was great. He was on the edmunds forum back then and when I was trying to order my LS they had changed the dark red color from Cordovan to Autumn Red. But nobody had a sample of Autumn Red so I could make sure it was ok before I ordered it. Jim personally sent me a paint sample via mail. Now that was service......

 

Found it on edmunds - April 2001:

 

jroger19 Posts: 27

I just got back from another business trip and read with horror about the various Lincoln LS's seen with cloth/vinyl etc. roofs. Anyone who sees one at a dealer, please let me know who that dealer is at jroger19@ford.com.

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