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Mazda CX-3 to start at $19,960, joining the new $20,000 club

Gabe Nelson Google Plus RSS feed

Automotive News | July 16, 2015 - 1:32 pm EST

-- UPDATED: 7/16/15 3:33 pm ET - corrected

Editor's note: An earlier headline misstated the CX-3's base price. It is $19,960.

 

All around the auto industry, executives are betting that they can sell Americans on a vehicle with the height and style of a crossover, yet the agility and size of a subcompact.

 

The magic number for making that sale, it seems, is $20,000.

 

Mazda revealed today that its new CX-3, which joins the Honda HR-V, Nissan Juke and Chevrolet Trax in a burgeoning market for mini crossovers, will start at $19,960 ($20,840 including shipping) for the 2016 model year.

 

For the base price, plus or minus $300, a customer will now be able to choose between a CX-3, HR-V, Trax and Juke, all with front-wheel drive and an automatic transmission. (Honda is alone in offering a stick shift; it sells for $800 less.)

 

It shows that mini crossovers are taking a common position in lineups across the industry. They are being priced above compact cars, which usually start at $16,000 to $18,000 before shipping, yet below midsize sedans, which have clustered together at a starting price between $21,000 and $23,000.

 

"We wanted to send a strong statement that new buyers, early adopters, empty-nesters and right-sizers can get everything they want in a crossover that fits their needs," Jim O'Sullivan, CEO of Mazda’s North American arm, said in a statement today as the company revealed its pricing.

 

In the U.S., the CX-3 will be sold with just one engine -- a 2.0-liter Skyactiv engine mated to a six-speed automatic transmission. It will top out at $28,160 for a Grand Touring model with optional all-wheel drive and an added technology package, before Mazda’s $880 shipping charge.

 

The $20,000 club

Honda HR-V: $19,915

Mazda CX-3: $19,960

Chevrolet Trax: $20,120

Nissan Juke: $20,250

All prices refer to a base model with front-wheel drive and an automatic transmission, before shipping.

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Here is the base MSRP for the whole lot of them...

 

Jeep Renegade has an artificially low starting MSRP (with manual transmission and no AC). Otherwise, everyone is basically starting at $20k across the board.

 

B-segment
Mazda CX-3 base MSRP $19,960 - $24,990
Buick Encore base MSRP $24,065 - $30,935
Chevy Trax base MSRP $20,120 - $26,530
Fiat 500X base MSRP $20,000 - $29,000
Honda HR-V base MSRP $19,115 - $25,840
Jeep Renegade base MSRP $17,995 - $26,795
Kia Soul base MSRP $15,190 - $20,790 (note: FWD only - you can see that Kia is probably leaving money on the table here)
Mini Countryman base MSRP $22,750 - $27,850 (excluding JCW version)
Nissan Jule base MSRP $20,250 - $30,020

The real bargains are Jeep Compass and Patriot twins and Mitsubishi Outlander Sport... bigger and cheaper, at least as far as base MSRP is concerned (also, don't forget the massive rebate and discounts).

C-segment hatchback size CUV
Jeep Compass base MSRP $19,395 - $26,690
Jeep Patriot base MSRP $17,295 - $26,290
Mitsubishi Outlander Sport base MSRP $19,595 - $24,995
Subaru XV base MSRP $21,959 - $29,295
VW Tiguan base MSRP $26,255 - $39,625

You can also see how out in the left field VW is with Tiguan's ridiculous (lack of) value proposition.

Edited by bzcat
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