Jump to content

The Ford Order Tracking System Is No Longer Available.  THANKS Cyberdman For Making Available All Of These Past Years.  More Here.

Sign in to follow this  
ANTAUS

Fords Onboard Scale/Smart Hitch Win Awards

Recommended Posts

I was recently in a focus group.  Expect to see a lot of cool new towing technology over the next couple of years.

  • Like 2

Share this post


Link to post
Share on other sites
25 minutes ago, akirby said:

I was recently in a focus group.  Expect to see a lot of cool new towing technology over the next couple of years.

 

You seem to have a knack for getting into focus groups.  Not your first one, if I remember correctly.  Location?  

Share this post


Link to post
Share on other sites
6 hours ago, mackinaw said:

 

You seem to have a knack for getting into focus groups.  Not your first one, if I remember correctly.  Location?  


Atlanta.  I somehow ended up on the client list for a local company that does all sorts of tests and focus groups on everything from cosmetics to food to vehicles.  I don’t always get in.  On this last one there was a question that asked would you consider an EV pickup and I said yes which was not only honest but the answer I thought they wanted.  Guy called back and asked me to clarify and then said oh no that will disqualify you so I said oh wait of course I meant no (wink wink) and he let me in.  Which I still don’t quite understand because the stuff I saw would work for Lightnings just fine.  It was a 2.5 hour session with just me and another guy.  Very cool and I made $175.

 

Two previous ones were group sessions for the “new” 2015 ish Camry exterior styling.(nobody liked it) and a couple of years ago for the Rivian truck and SUV ( no vehicles just pictures videos and interior samples and a bunch of questions on price, range and power combinations).

 

Back in 2002 I was invited to a preview of the brand new unseen 2003 Aviator at a local resort/winery.  We test drove it and a BMW x5 and Honda Pilot I think and then answered questions.  I assume that invite came from Ford but no idea how or why except we had owned several explorers and an expedition..  Ended up buying one a year later.

Share this post


Link to post
Share on other sites

I have to admit to being pretty impressed with some of the Ford Pro tools, to the point that I think Ford should offer them to other manufacturers in segments where Ford doesn't compete like trucks bigger than the F750, etc. And while us old hands who learned on trucks with manual transmissions, no cameras, and no ABS probably don't need Ford Pro's tools, we were all newbies once and the newbies today could sure use Ford Pro's help!

Share this post


Link to post
Share on other sites
On 12/1/2022 at 6:43 PM, akirby said:


Atlanta.  I somehow ended up on the client list for a local company that does all sorts of tests and focus groups on everything from cosmetics to food to vehicles.  I don’t always get in.  On this last one there was a question that asked would you consider an EV pickup and I said yes which was not only honest but the answer I thought they wanted.  Guy called back and asked me to clarify and then said oh no that will disqualify you so I said oh wait of course I meant no (wink wink) and he let me in.  Which I still don’t quite understand because the stuff I saw would work for Lightnings just fine.  It was a 2.5 hour session with just me and another guy.  Very cool and I made $175.

 

Two previous ones were group sessions for the “new” 2015 ish Camry exterior styling.(nobody liked it) and a couple of years ago for the Rivian truck and SUV ( no vehicles just pictures videos and interior samples and a bunch of questions on price, range and power combinations).

 

Back in 2002 I was invited to a preview of the brand new unseen 2003 Aviator at a local resort/winery.  We test drove it and a BMW x5 and Honda Pilot I think and then answered questions.  I assume that invite came from Ford but no idea how or why except we had owned several explorers and an expedition..  Ended up buying one a year later.


I got invited to a Mustang-related one last year, but I think I replied too late to be part of it.

i probably would’ve been disqualified from it in a screening process though once I’d mention I had a Bronco on order and wouldn’t be purchasing another Mustang.

Share this post


Link to post
Share on other sites
On 12/1/2022 at 6:43 PM, akirby said:


Atlanta.  I somehow ended up on the client list for a local company that does all sorts of tests and focus groups on everything from cosmetics to food to vehicles.  I don’t always get in.  On this last one there was a question that asked would you consider an EV pickup and I said yes which was not only honest but the answer I thought they wanted.  Guy called back and asked me to clarify and then said oh no that will disqualify you so I said oh wait of course I meant no (wink wink) and he let me in.  Which I still don’t quite understand because the stuff I saw would work for Lightnings just fine.  It was a 2.5 hour session with just me and another guy.  Very cool and I made $175.

 

Two previous ones were group sessions for the “new” 2015 ish Camry exterior styling.(nobody liked it) and a couple of years ago for the Rivian truck and SUV ( no vehicles just pictures videos and interior samples and a bunch of questions on price, range and power combinations).

 

Back in 2002 I was invited to a preview of the brand new unseen 2003 Aviator at a local resort/winery.  We test drove it and a BMW x5 and Honda Pilot I think and then answered questions.  I assume that invite came from Ford but no idea how or why except we had owned several explorers and an expedition..  Ended up buying one a year later.

 

We must run in the same circle because always getting hit up for various focus groups around town and getting a free sandwich and $50 visa card is pretty sweet!  

 

Share this post


Link to post
Share on other sites
31 minutes ago, kyle said:

 

We must run in the same circle because always getting hit up for various focus groups around town and getting a free sandwich and $50 visa card is pretty sweet!  

 


Jackson and Associates in Sandy Springs?

  • Like 1

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

×