2024 Maverick Prices and Ordering

[LSchicago]

Some 2024 Maverick pricing details and changes. Hybrid is now a $1,500 upcharge across the board:

 

Major Product Offering Changes
• 2.0L EcoBoost (FWD / AWD) is now standard on XL
• 2.5L Hybrid (FWD Only) is now optional powertrain
2024 Maverick Pricing (includes $1,595 destination/delivery)
XL FWD Gas- 24,995
XL AWD Gas- 27,215
XLT FWD Gas- 27,910
XLT AWD Gas- 30,130
Lariat AWD Gas- 36,450
 

XL FWD Hybrid- 26,495
XLT FWD Hybrid- 29,410
Lariat FWD Hybrid- 35,730

Notable Product Changes
XLT
• Modular hard drop-in bedliner is now included with XLT Luxury Package
 

Lariat
• Lariat Luxury Package is standard
• Spray-In bedliner is now included in Lariat Luxury Package
• Wireless Charger is standard
• BLIS & Lane Keeping System now standard
• Co-Pilot360 Assist (ACC w/ Stop & Go and Lane-Centering, Evasive Steering Assist, Rear Park sensors) now standard
• Mirrors are now painted black skull caps instead of body color
 

Tremor: Tremor now includes hood / door decal, including decal delete option
Tremor Off-Road Plus Appearance Package deleted
 

Deleted Colors: Area 51, Avalanche Gray, Alto Blue, Cyber Orange
New Colors: Azure Gray, Terrain (see pic below) (also see on Bronco)

Edited July 1, 2023 by LSchicago

[akirby]

Very interesting that the 1.5Leb is only available on Bronco sport.

[fuzzymoomoo]

51 minutes ago, akirby said:

Very interesting that the 1.5Leb is only available on Bronco sport.

It’s the base engine in Escape too. 

[LSchicago]

1 hour ago, akirby said:

Very interesting that the 1.5Leb is only available on Bronco sport.

Ford probably found it to not have enough power for a loaded truck.

[akirby]

58 minutes ago, fuzzymoomoo said:

It’s the base engine in Escape too. 

I meant in Hermosillo.

[akirby]

35 minutes ago, LSchicago said:

Ford probably found it to not have enough power for a loaded truck.

Probably.  Same reason the 2.0 isn’t in Ranger.

[sullynd]

I’m still supposed to get a 23, but Ford wants me to order a 24 just in case. 

[j2sys]

8 hours ago, akirby said:

Very interesting that the 1.5Leb is only available on Bronco sport.

 

Maverick was always intended to have Hybrid as the base option that they could use to sell more hybrids as compliance cars, while leaving the 2.0L EB as the more powerful upgrade option that unlocks AWD, 4k tow, Tremor, etc.  Lure you in with the hybrid's low starting price ("under $20k") and efficiency (40 mpg city), upsell you to the 250 HP etc. that you get with the 2.0L EB.

 

Adding the 1.5L EB to the mix, which would've undercut the hybrid option, did not align with those plans.  Plus, as the lower cost option, it would've probably been priced below hybrid.  As it was, they were really pushing just to get themselves to sell a few XL Hybrids at "under $20k" AKA $21,495 with destination.  For comparison, on a 2022 Escape, it was about $1800 more to go from 1.5L EB to hybrid.  2.0L EB was another ~$710.  With destination and a similar up-charge from 1.5L EB to hybrid would've put the cheapest Maverick XL under $20k with destination.

 

Now, they realize that the hybrids are selling themselves and they could've asked for more, so they flipped that by making 2.0L EB standard for 2024 Maverick, and an up-charge for hybrid.  Raising prices to lower demand as they don't seem to anticipate building many more hybrids.

 

That said, at this point, one might think they'd almost rather drop hybrid entirely and replace it with the fire breathing Dragon engine, at least on Maverick, since the EV sales negate the need for Maverick/Escape hybrids as compliance cars...