rmc523 Posted April 25 Share Posted April 25 2025 Ram 1500 RHO: Lighter in weight, price and power vs TRX - Autoblog 2025 Ram Rebel X and Warlock join the Hurricane-powered Ram 1500 range - Autoblog RHO Is basically a Raptor now, using the hurricane instead of TRX's V8. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted April 27 Share Posted April 27 Saw this, take it with a grain of salt, this is on the internet after all. I wouldn't doubt it given the reputation FCA has, or sorry, Stellantis. Quote Link to comment Share on other sites More sharing options...
twintornados Posted April 28 Share Posted April 28 I can only assume that RHO stands for "Rebel High Output" Quote Link to comment Share on other sites More sharing options...
tbone Posted Monday at 11:28 PM Share Posted Monday at 11:28 PM I really don’t understand the purpose of rebranding the TRX. Sure it lost the hemi but the Raptor has had 450hp as the base amount for quite some time so why did it matter if the TRX had a motor with around that amount. Now they have to remarket the truck and I personally don’t think RHO rolls off the tongue like TRX did. Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted Tuesday at 04:07 AM Share Posted Tuesday at 04:07 AM 4 hours ago, tbone said: I really don’t understand the purpose of rebranding the TRX. Sure it lost the hemi but the Raptor has had 450hp as the base amount for quite some time so why did it matter if the TRX had a motor with around that amount. Now they have to remarket the truck and I personally don’t think RHO rolls off the tongue like TRX did. Marketing professionals do really stupid crap a lot of the time. If I had to hazzard a guess, there were probably internal meetings on this, where someone proposed keeping the TRX branding, and someone else spat out "But how will people know it's new if the name doesn't change?" and the rest of the team nodded their heads in agreement. Market and advertising execs tend to play around with names for a variety of reasons, if that name is burnt in the minds of the buying public, think pinto, or if they want a new, and trendy sounding name to differentiate the product from years past. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted Tuesday at 10:59 AM Share Posted Tuesday at 10:59 AM 6 hours ago, DeluxeStang said: ...if that name is burnt in the minds of the buying public, think pinto... I see what you did there. 2 Quote Link to comment Share on other sites More sharing options...
DeluxeStang Posted Tuesday at 03:03 PM Share Posted Tuesday at 03:03 PM 4 hours ago, fordmantpw said: I see what you did there. Shit, ah shit, my brain wasn't even trying to do that 😂. Well played me from the past. Quote Link to comment Share on other sites More sharing options...
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