New Lincoln inventory double national average in July 2024

[joseodiaga4]

NEW LINCOLN INVENTORY DOUBLE NATIONAL AVERAGE IN JULY 2024

New Lincoln inventory levels have been hovering near the top of the entire automotive industry for some time now, which is a big shift from the past few years, when new vehicles of any kind were difficult to find. This has also been true of the Ford brand, though it finally dipped below a 100 days’ supply of inventory in July 2024] for the first time in months, which is a positive sign for The Blue Oval. However, its luxury arm didn’t fare quite as well, as new Lincoln inventory levels remain far above the industry average.

 

https://fordauthority.com/2024/08/new-lincoln-inventory-double-national-average-in-july-2024/

 

[ColonelColt]

Maybe that's why the dealer I purchased my 2024 Corsair from in late June was so willing to make a great deal on my car.  Besides thousands of dollars off the MSRP they gave me more than I was willing to settle for on my trades...though that part took several days of negotiating.  They had over sixty Corsairs on the lot...sounds like incentive to move them.

[akirby]

I’m only seeing $1k rebate on Corsairs right now in my area.  I see a LOT of them being used as loaners.

[Andrew L]

Lincoln needs a serious kick in the butt.  I don't know what the answer is for them but they need something.

 

I think Nautilus is a step in the right direction and adding a hybrid power train has helped.  I think Aviator needs a hybrid as well, I know the GT wasn't well received but I wonder if they could have tried to refine it more maybe that's still on the table?

 

I still feel the brand needs at least 1 sedan in it's lineup too.  I know I am beating a dead horse with that one but sedans still work for luxury brands.

[ColonelColt]

12 hours ago, Andrew L said:

I still feel the brand needs at least 1 sedan in it's lineup too.  I know I am beating a dead horse with that one but sedans still work for luxury brands.

 

Gotta agree but with the need to spread costs over a number of platforms makes a dedicated sedan chassis too expensive.  Since Ford is basically a SUV/truck company now with almost no offerings for sedans there would be no corresponding Ford sedan to help amortize development costs.  Any dedicated Lincoln sedan would likely be too expensive at MSRP to sell enough to cover development costs.  

 

I felt then and still feel Ford made a mistake in dropping most car lines and decided to concentrate on the truck/SUV side.  That may be the more profitable way so it's a business decision but there will likely be more gasoline shortages or high fuel prices in the future as we've experienced before...and that could mean sales slumps as Ford will not be positioned for the econocar market in such circumstances.  

[Andrew L]

7 hours ago, ColonelColt said:

 

Gotta agree but with the need to spread costs over a number of platforms makes a dedicated sedan chassis too expensive.  Since Ford is basically a SUV/truck company now with almost no offerings for sedans there would be no corresponding Ford sedan to help amortize development costs.  Any dedicated Lincoln sedan would likely be too expensive at MSRP to sell enough to cover development costs.  

 

I felt then and still feel Ford made a mistake in dropping most car lines and decided to concentrate on the truck/SUV side.  That may be the more profitable way so it's a business decision but there will likely be more gasoline shortages or high fuel prices in the future as we've experienced before...and that could mean sales slumps as Ford will not be positioned for the econocar market in such circumstances.  

 

They sell the Mondeo and Zephyr in China

[silvrsvt]

23 hours ago, ColonelColt said:

I felt then and still feel Ford made a mistake in dropping most car lines and decided to concentrate on the truck/SUV side.  That may be the more profitable way so it's a business decision but there will likely be more gasoline shortages or high fuel prices in the future as we've experienced before...and that could mean sales slumps as Ford will not be positioned for the econocar market in such circumstances.  

 

The difference in MPGs between a sedan and CUV are negligible vs the perceived value that customers are willing to pay a premium on. Just because a car gets 20 vs 25 MPG, you won't see a 25% increase in actual fuel savings. MPG isn't linear.

And to sell economy cars means no profit or losing profit on them. The market has changed dramatically over the past 10-15 years. 

[twintornados]

On 8/23/2024 at 9:44 PM, Andrew L said:

Lincoln needs a serious kick in the butt.  I don't know what the answer is for them but they need something.

 

I think Nautilus is a step in the right direction and adding a hybrid power train has helped.  I think Aviator needs a hybrid as well, I know the GT wasn't well received but I wonder if they could have tried to refine it more maybe that's still on the table?

 

I still feel the brand needs at least 1 sedan in it's lineup too.  I know I am beating a dead horse with that one but sedans still work for luxury brands.

 

I think at one point, Continental was to move to a CD6 chassis with a corresponding Ford sedan.

[ehaase]

On 8/23/2024 at 8:44 PM, Andrew L said:

I still feel the brand needs at least 1 sedan in it's lineup too.  I know I am beating a dead horse with that one but sedans still work for luxury brands.

As Aaron Severson at Ate up With Motor stated: 

Automotive history is littered with counterfactuals, almost all of which fixate on design, engineering, and armchair product planning choices: “Could this or that automaker been saved if they’d only [(created this or that engine variation)/(made this or that styling change)/(offered this or that trim series or option package)]?”

This is understandable insofar as those are the things in which most auto enthusiasts are most interesting. The reality, however, is that the far more decisive and dominant factors in the history of the auto industry are capital investment and production logistics.