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Shareholders want to split DaimlerChrysler


Paul Selby

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Major shareholders in DaimlerChrysler are asking for Chrysler to be removed from the DCX group, stating that the company has basically zero value on its own and that the synergies expected from the two groups have failed to materialize. In a scathing news report from Reuters many well known investment fund managers are quoted claiming not only that nobody would buy Chrysler, but that DCX would have to pay someone to take it off their hands.

 

Man, talk about a kick in the nuts.

 

 

http://hybrids.autoblog.com/2006/12/03/hom...aimlerchrysler/

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Right now about the only parts of Chrysler worth anything are Jeep and the dealer network.

 

Interestingly, when Chrysler bought American Motors in 1987, all Iacocca said that what he really wanted were Jeep and the AMC dealer network. What was left of AMC passenger cars - which consisted of the ancient Eagle, the Renault Alliance and the Renault Premier - were either immediately killed, or rebadged as Eagles and left to die. When Chryslers rebadged as Eagles failed to sell, the Eagle marque was discontinued.

 

It would be ironic if another company - say, Hyundai - took Chrysler off Daimler's hands with the main goal of obtaining the Jeep brand and the dealer network, and then slowly shut down Chrysler and Dodge.

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It would be ironic if another company - say, Hyundai - took Chrysler off Daimler's hands with the main goal of obtaining the Jeep brand and the dealer network, and then slowly shut down Chrysler and Dodge.

 

That is certainly a very interesting scenario... and, given Hyundai's current rate of growth, will be entirely possible within the next decade...

 

... but I have to admit that I'm not exactly thrilled about a Hyundai-owned Jeep...

Edited by calypsocoral
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Major shareholders in DaimlerChrysler are asking for Chrysler to be removed from the DCX group, stating that the company has basically zero value on its own and that the synergies expected from the two groups have failed to materialize. In a scathing news report from Reuters many well known investment fund managers are quoted claiming not only that nobody would buy Chrysler, but that DCX would have to pay someone to take it off their hands.

 

Man, talk about a kick in the nuts.

http://hybrids.autoblog.com/2006/12/03/hom...aimlerchrysler/

Zero value is about 24 billion more than Ford.

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Zero value is about 24 billion more than Ford.

 

That was weak. Oh and re-read the first paragraph of the artical...Chrysler IS a German company.

 

Maybe Renault will buy them again. It's too bad really, I actually like Jeep (the real ones) but the company keeps falling into the wrong hands. Willys, Kaiser, AMC, Renault, Chrysler, Mercedes...next?

 

Maybe an American company could buy Chrysler and bring it home again.

Edited by F250
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It would be ironic if another company - say, Hyundai - took Chrysler off Daimler's hands with the main goal of obtaining the Jeep brand and the dealer network, and then slowly shut down Chrysler and Dodge.

 

 

I'm sure that thought is giving Hyundai an erection.

 

Jeep... money maker it stays.

Dodge stays. Hyundai has been very clear that they want a V8 and a pickup.

 

Chrysler? Yeah. It could go. Or it could stay offering rental cars so Hyundai can take their own vehicles upmarket, leaving Kia as the value entry.

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But wasn't the 300C and the Magnum supposed to be what "everyone" wanted? Wasn't 'everyone' in America dying to buy RWD V8 cars??? Shows that Ford can't just make a new Panther replacement and call it a day.

 

Got that right. Only a very vocal minority of car buyers were screaming for RWD sedans. The average buyer probably doesn't even know the difference. Of those that do, the snow belt buyers frequently prefer FWD. What does that leave you with for a market? Not enough to carry the whole company.

 

Honda, Toyota and Nissan sell plenty of FWD sedans. Their reputation for quality (debateable) and high resale value (fact) sell a lot more cars than any "excitement" marketing ever could. The average Accord and Camry buyer never push their car near hard enough to feel the difference in handling. How does torque steer factor in on a 165HP, four cylinder sedan with hard tires and an automatic?

 

As far as the updated panther goes, it seems to me that the majority of those clamoring for a more powerful and stylish panther are used car buyers. These voices mean nothing to Ford. If you want Ford to invest money into this product so you can buy it cheap 3 years later it ain't gonna' happen.

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During th 1950's 12 American auto maufacturers went out of business. Mostly, this was due to the smaller companies not being able to compete against the Big Three. At one time, there was an idea of merging almost all of those companies together to become the bigeest themsleves. That was then. Now, Chryslers products are being mis-managed. The Jeep line is bloated, Dodge is pushing big, fat iron in the form of Hemi-powered cars and trucks, Chrysler brings out the Aspen (what a dreadful name to resurrect) and they killed the name of the leader in value, Plymouth. They just don't know what the hell the wanna be. So many BlueOvaleNewsers could make some mighty good suggestions. But let's face it, DCX will never be open to anything that would enable them to retturn to whatever former glory Chrysler ever knew. For as much as I like many things terto, this is one retro situation that has evolved into an unknown entity. If Hyundai wanted to buy something else to add to their line-up, they'd be better off doing nothing. We have to stand back and watch what happen to DCX on it's own. :sos:

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This is like comparing the Detroit Lions to the Phoenix cardinals.

They are both losers, just the Lions are much bigger losers.

 

True, they are both doing bad right now. The only amusing thing is that DCX was the automaker that could do no wrong to the media (and many others around here) until just a few months ago. It is not really that DCX products are terrible, they just ended up in the same situation as Ford did. They are living on trucks and SUV's. When the bottom fell out on that market it impacted them more then other companies that have a better product mix. DCX is even more reliant on trucks and SUV's then Ford.

 

However, trucks, especially pickups are still very important to these companies. Ford is getting a lot of criticism for having an "old" F-150 on the market since the new Silverado and Tundra are coming out. Why doesn't DCX get criticism for the Ram? It came out 2 years before the current F150. Also, a new Ford Super Duty is almost here and we have heard a lot about an updated F150 coming soon. It seems to me a new Ram better be coming soon or they can kiss that market good-bye as well. Maybe a new Dodge pickup is coming next year, but if it is, I sure haven't heard anything about it.

Edited by 2005Explorer
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